Business Development Associate - - #1687151

A Place For Mom

Date: 2 weeks ago
City: Louisville, KY
Contract type: Full time

About A Place for Mom

We’re the leading online platform connecting families searching for senior care with a team of experienced local advisors providing insight-driven, personalized solutions. As the nation’s most trusted senior advisory service, we are a mission-based organization that enables caregivers to make the best senior living decisions for their loved ones. With hundreds of senior living experts nationwide, A Place for Mom helps hundreds of thousands of families each year simplify the process of finding the right senior care solution across home care, independent living, memory care, assisted living, and more.  Our services are offered at no cost to families as we’re paid by the 14K+ communities and 3K+ providers in our network.

Recently awarded one of the 2022 Best Places to work in NY and Best HR teams by comparably, the leading workplace culture and brand reputation platform, A Place for Mom is committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. 

Employees who thrive at A Place for Mom live our values every day:

  • Focus on excellence
  • Act with integrity and assume positive intent
  • Drive outcomes every day with passion and a sense of mission
  • Make the lives of our families and customers better, easier and more successful
  • Realize the full potential in each team member -- work as a single supportive team

Reporting to the Business Development Manager (BDM), the Business Development Associate (BDA) plays a pivotal role in attracting new Skilled Nursing Facility (SNF) customers to They are responsible for identifying leads, introducing them to the brand, preparing a compelling offer, and signing strategic, high value Skilled Nursing Facilities as subscribers on

The day-to-day duties of the Business Development Associate are to pinpoint new prospects and effectively manage their sales funnel to sign-up SNF customers. The Business Development Associate must reach out to their target portfolio of SNFs with a data backed presentation you develop, and at times present a personalized sales presentation, demo of the platform, and show the immediate value that can bring to their organization or facility. The BDA may need to work with other departments to drive success – most frequently Account Management, Product, Corporate Development, and Community Operations.

Who you are

The ideal candidate is a true salesperson who is highly competitive, results oriented and has a hunter mentality.  The candidate also requires an ability to deliver an empathetic, compassionate and patient sales approach - as the main customers you will be selling to are SNF Owners and Corporate executives. You are an excellent communicator – both verbal and written – and have tremendous analytical and follow up skills. You are motivated by working within a dynamic environment and accelerating the growth of a high-potential digital innovation that connects Caregivers to Nursinghomes.


  • Define and develop strategies for identifying leads
  • Establish an effective sales approach and apply it consistently
  • Engage and interact with decision makers at all levels up to C-level and Regional leaders to identify new and emerging business opportunities
  • Maintain and update records in our CRM
  • Represent company at industry events and conferences to develop new business. Manage conference operations, sign up, set up, supplies orders, and meeting scheduling
  • Complete handover document to ensure a smooth handover with the relevant Account Manager


  • 3+ years of sales experience, preferably in the senior care or hospital industry
  • Hunter mentality
  • Highly organized and able to prioritize multiple responsibilities, while meeting or exceeding expectations
  • A personal sense of urgency and ability to overcome obstacles
  • Excellent communication and presentation skills
  • Able to properly and accurately enter data into CRM tools
  • Excellent customer service skills
  • Ability to deliver results while working in a fast-paced environment
  • Comfortable with data tracking, analysis and CRM tools
  • Strong computer skills necessary, including Microsoft and Google suites

Education Requirements

  • Bachelor’s degree preferred


  • Base Salary Range - $50,000
  • On Target Earnings Expectation: $70,000
  • Benefits:
  • 401(k) plus match
  • Dental insurance
  • Health insurance
  • Vision Insurance
  • Paid Time Off



All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit


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