Strategic Marketing Director - #1687369


Date: 1 week ago
City: Cincinnati, OH
Contract type: Full time

ITW Evercoat is a global leader in the manufacture of professional collision repair and professional car care products. ITW Evercoat is a division of Illinois Tool Works Inc within the Polymers and Fluids segment.  We are known for our unique 80/20 business model and core values of Integrity, Respect, Trust, Shared Risk and Simplicity. Illinois Tool Works (ITW) is a Fortune 200 Company headquartered in Glenview, IL.   The ITW Evercoat division is based out of Cincinnati, OH.

Our Benefits:

  • 3 weeks vacation & 11 paid holidays
  • Annual bonus program
  • Tuition reimbursement and opportunities for development 
  • 401k with multiple employer contributions
  • Generous health benefits start on the first of the month after hire

The Strategic Marketing Director leads all marketing activities including the development and execution of division strategic growth priorities and financia goals.  The successful candidate will have a proven track record of growing businesss as well as demonstrated expertise in tactival and strategic marketing initiatives including but not limited to:  market segmentation, competitive positioning, VOC, pricing, product portfolio management, marketing communication, and new product development.  A key member of the Division Leadership Team, the Strategic Marketing Director reports to the Vice President/General Manager of the division.


Key Deliverables:

  • Continuous, sustainable above-market growth
  • Develop and execute a focused strategy to maximize the impact of investments
  • Lead and develop a team of high performing marketing professionals while building a collaborative atmosphere within and across departments

Demonstrated Success In:

  • Creating and defining channel strategies
  • New product commercialization
  • Building and executing Annual and Long Range Plans
  • Identifying, leading, and developing talent
  • Evaluating channel programs and promotions
  • Project management, delivering on-time and within budget
  • Creating and executing successful marketing campaigns for both multi-step distribution and retail channels
  • Gaining followership by communicating a clear vision and driving accountability


  • Bachelor’s degree required in business, marketing, or comparable discipline; MBA strongly preferred.
  • 10+ years of progressive marketing experience
  • Proven experience managing a P&L
  • Experience obtaining & translating end user requirements into successful products and/or services required.
  • At least 5 years of experience motivating, coaching, and developing a marketing team.
  • Excellent communication, influencing and negotiation skills
  • Excellent presentation skills
  • Proven application of analytical, planning, forecasting and budgeting /financial skills
  • Track record of developing and executing strategic plans that drive organic growth
  • Demonstrated ability to collaborate
  • Ability to learn and apply the unique ITW Business Model
  • Able to hire, develop, retain and engage great talent
  • Able to provide strong leadership
  • Proven ability to manage competing priorities
  • Advanced proficiency in MS Office (Outlook, Powerpoint, Excel, etc.)

ITW is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

We do not accept unsolicited resumes. To be considered an applicant, please apply online to a specific job posting. 

All your information will be kept confidential according to EEO guidelines.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.  

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