Associate Director, CRM Marketing - #1701902

Chewy


Date: 4 days ago
City: Plantation, FL
Contract type: Full time
Our Opportunity

Chewy’s mission is to be the most trusted and convenient online destination for pet parents and partners everywhere. We are obsessed with meeting the needs of pets and pet parents and exceeding customer expectations through every interaction.

Chewy’s Customer Relationship Management (CRM) team is focused on scalable delivery of highly personalized messages to Chewy customers across Chewy’s on and off-site marketing channels (email, push, Chewy.com, Chewy app, social media handles).

We are looking for an experienced Associate Director, CRM Marketing to lead and grow a team of markers in our Boston, MA or Plantation, FL office. In this highly visible leadership role, you will shape & build lifecycle marketing strategies for Chewy’s customers and will be critical to Chewy’s long-term success. As a marketing leader, you will develop and own the strategy related to the customer lifecycle at Chewy, and work, and work with the CRM engineering team to launch “always-on” programs that raise the CX bar for our customers. You will work cross-functionally across Technology, Merchandising, Customer Service, Data Science, and Executive teams to create, build and execute the CRM vision

What You'll Do

  • Own, develop and communicate strategic long-term CRM roadmap to senior leadership
  • Manage a team to deliver a CRM Early tenure strategy, prioritize features, build consensus w/ partner teams, and coordinate feature releases and internal/external communications
  • Partner with software and data engineers, analysts, merchandisers, and business leaders to deliver the vision set out in the strategy, measure success and communicate work across organization
  • Acquire a deep understanding of the pet industry and be the subject matter expert (SME) for chewys active customer base to understand purchase and retention strategies.
  • Identify risks and opportunities and drive accountability for goals and key performance indicators with cross functional partners
  • Communicate strategy and status to key stakeholders across Chewy; develop intake process for feature enhancement suggestions
  • Utilize data to understand customer behavior/needs as well as business objectives; enable the team to transform that knowledge into optimization strategies

What You'll Need

  • BA/BS degree in Marketing, business, or related field
  • 8+ years of overall experience; 4+ years in management or business capacity
  • 2+ years in people management and demonstrated growth of team
  • Proven track record of managing and executing large projects from start to finish, identifying and mitigating risks, manage multiple competing priorities, high attention to detail and situational fluency, ability to influence and motivate others, and perseverance to handle challenging business situations and make trade-offs at all levels of management
  • Strong ownership, urgency and drive, and build culture of experimentation, learning and innovation
  • Strong written, verbal, analytical and problem-solving skills
  • Track record of building productive relationships with engineering leadership
  • Position may require occasional travel

Bonus

  • MBA or Master’s degree
  • Strong understanding of Pet Care Industry and recent trends
  • In depth experience and understanding of CRM systems and solutions

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].

If you have a question regarding your application, please contact [email protected].

To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
Post a CV

Similar jobs

TEACHER-ART HIGH

Broward County Public Schools, Plantation, FL
2 days ago
POSITION GOALTo create and maintain a classroom atmosphere that generates high expectations and enthusiasm for learning by infusing critical thinking skills, application skills, interpersonal skills, and technology into an aligned curriculum and assessment process, resulting in measurable student achievement gains for all students in order to meet district and state standards.Essential Performance ResponsibilitiesThe Teacher shall carry out the performance responsibilities...

RN - Registered Nurse - Relocate to Houston - $10000 Sign On Bonus

HOUSTON METHODIST HOSPITAL, Plantation, FL
1 week ago
Sign on and referral bonuses up to $10,000 for qualified candidatesBased in the Greater Houston Area, Houston Methodist is comprised of a nationally recognized academic medical center and six community hospitals, located within the largest medical center in the U.S. We continue to grow to meet the needs of the vibrant communities we serve – including new building construction and...

Clinical Extern - TX DFW/ El Paso Evergreen Posting

Pediatric Associates Family of Companies, Plantation, FL
2 weeks ago
SummaryPediatric Associates was founded in Hollywood, FL in 1955. The same clinician-led, evidence-based, medical home passion is a unifying driver for those who join Pediatric Associates Family of Companies. The Pediatric Associates Family of Companies is a growing team of Pediatricians and Pediatric Care Teammates who are excited to be part of the first nationwide Pediatric Primary Care Medical Home....