Content Creator/Copywriter

Betty is an idea-centric and highly collaborative agency that delivers award-winning work born from its strategy, creative, design and content studios. We partner with a range of interesting clients across industries from CPG to retail to health and wellness. Named after the late Betty Quadracci, the trailblazing co-founder of Quad, Betty is dedicated to building a better way for brands with inclusive, inventive ideas that drive results for clients. We’re looking for talent like you who can continue to elevate our work and culture.

We are looking for a Content Creator/Copywriter in Minneapolis to join our creative team. Here are a few things we already know about you:

• You're a social-first writer and maker with exciting work
• You have experience in grocery and/or food
• You can flex beyond social to other forms of communications as needed
• You're a team player, you’re resourceful and you’re accountable
• You're effective at presenting the work

About the Gig:

• Content Creation: Develop various forms of social media content (Meta, TikTok, YouTube and X) including overall concepts, post copy, text captions, videos, images, and infographics.
• Content Calendar: Assist in creating and maintaining a content calendar to ensure timely and consistent posting.
• Brand Alignment: Ensure all content aligns with our brand voice and identity.
• Engagement: Monitor and respond to online conversations about the brand to foster engagement and community.
• Collaboration: Work closely with fellow creatives, strategists and the marketing team to brainstorm and execute fresh content ideas
• Analytics: Partner with media team to measure the success of content using analytics tools and adjust strategies based on data insights.

Qualifications:

• Proven experience in creating engaging content for brands on social media platforms.
• Deep knowledge of social media trends, hashtags, and engagement strategies.
• Ability to create within social platforms and Canva.
• Proficient in MS Office
• Strong writing, editing, and proofreading skills.
• Ability to turn concepts into compelling content.
• Excellent communication and collaboration skills.

Preferred Qualifications:

• Experience with food and or grocery brands.
• Experience with SEO and content optimization.
• Working knowledge of Adobe Premiere and After Effects.
• Familiarity with social media analytics tools.
• Ability to manage multiple projects and meet deadlines.

Employees can be expected to be paid an annualized salary range of $60,000 to $75,000, based on variations in knowledge, skills, experience and market conditions.