Junior Marketing Specialist
Newforma
Date: 6 days ago
City: Minneapolis, Minnesota
Contract type: Full time
EleVia Software offers a powerful suite of products to simplify and improve financial and operational processes for architecture, engineer, and professional service firms. Solve key business challenges with greater insight into project performance, cash flow, and profitability.
As a Junior Marketing Specialist, you'll be the primary marketer for EleVia, a Newforma Holdings company. Your focus: promoting EleVia's brand and driving growth.
Reporting to the Senior Director of Marketing at Newforma Holdings, you'll leverage the expertise, resources, and support of the broader marketing team. This structure provides mentorship, collaborative projects, and shared insights while you maintain focus on EleVia's specific marketing needs.
Key Responsibilities
As a Junior Marketing Specialist, you'll be the primary marketer for EleVia, a Newforma Holdings company. Your focus: promoting EleVia's brand and driving growth.
Reporting to the Senior Director of Marketing at Newforma Holdings, you'll leverage the expertise, resources, and support of the broader marketing team. This structure provides mentorship, collaborative projects, and shared insights while you maintain focus on EleVia's specific marketing needs.
Key Responsibilities
- WordPress expertise: Manage content and design.
- Create website blogs.
- Add community blogs related to products and industry.
- Event Management: Manage EleVia's annual tradeshow and other events, handling logistics, coordination, and on-site execution.
- Social Media Management: Create and post engaging content daily for EleVia's social media platforms, maintaining brand voice and increasing engagement.
- Creative Collaboration: Work closely with the Newforma Holdings creative team on visual projects, contributing ideas and ensuring brand consistency.
- Content Creation: Draft testimonials and case studies to showcase our products and services.
- Webinar Coordination: Schedule, promote, and assist in the execution of webinars to drive lead generation.
- Multi-Channel Support: Assist in various marketing initiatives across digital and traditional channels.
- Data Analysis: Help analyze marketing data and campaign results to inform future strategies.
- Strategy Development: Contribute to the development and execution of marketing strategies under the guidance of the Senior Director of Marketing for Newforma Holdings.
- 1-2 years of marketing experience within the AECO industry
- Bachelor's degree in Marketing, Communications, or related field
- Strong written and verbal communication skills
- Ability to manage multiple projects efficiently and meet deadlines
- Eagerness to learn and adapt in a fast-paced environment
- Basic understanding of digital marketing tools and platforms
- Creativity and keen attention to detail
- Proficiency in Microsoft Office Suite and Google Workspace
- Experience with event planning or management
- Familiarity with social media management tools
- Basic graphic design skills (e.g., Canva, Adobe Creative Suite)
- Knowledge of SEO and content marketing principles
- Experience with CRM systems and email marketing platforms
- Mentorship from experienced marketers
- Opportunity to work on diverse projects across multiple specialties
- Room for growth and skill development within the marketing department
- Collaborative team environment that values innovation and creativity
- Competitive salary and benefits package
- Professional development opportunities and training programs
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