Data Scientist, Traffic Strategy

Responsibilities

PGC (Professionally Generated Content) is one of TikTok's key business directions. It satisfies users' differentiated consumption demands by providing professional content. The PGC business is divided into several core modules, including creator growth strategies, posts and content management tools, content distribution strategies, and creator monetization strategies. The primary role of a Data Scientist for our Data team is to conduct deep analysis into user behavior, product features, and content ecosystem to generate business insights that could be applied to actionable improving initiatives. You will work closely with cross-function teams, such as Product Management, Research and Development, and Machine Learning Engineering, to improve user experience and fulfill growth of TikTok in all different regions.

• Collaborate with MLE to enhance the efficiency of the recommendation system and improve user experience.
• Utilize data science methods to assess the creator rewards program's progress and develop new strategies.
• Develop experimental methodologies to evaluate the impact of two-sided market dynamics.
• Create a metrics framework to monitor product health, track core metrics, and identify the root causes of metric changes.
• Utilize causal inference and discovery to evaluate causality in non-experimental contexts.

Qualifications

Minimum Qualifications:

• Degree in data science, statistics, econometrics, math or a related scientific major, with 3+ years of related work experience.
• Expertise in SQL and programming in Python or R.
• Excellent analysis skills with good communication skills.
• Strong logical and quantitative skills, with practical experience in recommendation systems.

Preferred Qualifications:

• Strong communication, teamwork skills, self-driven and self-learning ability.
• Passion about content products and curiosity to deep dive.
• Experience in content products, content management tools, and creator management strategies.
• Experience operating accounts on social media and content platforms.

Job Information

Compensation Description (Annually)

• The base salary range for this position in the selected city is $144,000 - $329,000 annually.
• Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location.
• Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
• Benefits may vary depending on the nature of employment and the country work location.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws.