Marketing Manager

Date: 3 days ago

City: Pasadena, Texas

Contract type: Full time

Job Details

Description

B2B Marketing Strategy & Execution

Lead the development and implementation of B2B digital marketing strategies focused on lead generation, thought leadership, and brand positioning.
Execute campaigns across paid search, display, social media, SEO, and email automation to drive qualified leads and funnel engagement.
Coordinate with external sources to align marketing messaging, product positioning, and commercial strategy for global consistency.
Manage website and ensure optimization for lead capture and conversion.
Support sales enablement efforts with content, presentations, and data-driven materials tailored to each channel.

D2C Marketing Collaboration

Work closely with the Nutrients and Business Development teams to drive D2C marketing for websites, including campaign planning, creative briefs, and performance analysis.
Align B2B and D2C messaging across digital touchpoints to ensure consistent brand presence.

Operational

Take direct ownership of marketing tasks such as asset creation, content upload, KPI monitoring, and marketing material development.
Lead cross-functional execution of marketing plans, managing both internal and external contributors.
Serve as the primary point of contact for execution, ensuring timey and high-quality delivery of campaigns.
Report monthly on marketing performance and initiatives to Head of Probiotics Division.
Collaborate closely with Sales, Business Development, R&D, Regulatory, Nutrients, and AB-Biotics teams.

Marketing Analytics & Budgeting

Stay current with industry trends, emerging technologies, consumer insights, and competitor activities in the probiotics, supplements, and functional ingredients space.
Conduct formal and informal market research to inform strategic decisions and identify white space opportunities.
Collaborate closely with R&D and Product Development teams to provide marketing-driven input on new product concepts, formulation needs and go-to-market positioning.
Participate in cross-functional innovation meetings, contributing market feedback, branding insights, and commercialization strategies.

Must Demonstrate The Following Emotional Intelligence Skills

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