Senior Brand Marketing Specialist
Würth Industry USA
Date: 2 weeks ago
City: Sanford, Florida
Contract type: Full time
POSITION SUMMARY:
The Senior Brand Marketing Specialist plays a key role in shaping and promoting the brand identity of Würth Industry, ensuring alignment with business goals, and creating a lasting impression on customers. This role involves developing brand strategies, executing marketing campaigns, and increasing customer engagement. This position maintains productive, collaborative relationships with marketing professionals throughout the Würth Industry organization and global Würth companies, and partners with colleagues from other departments to achieve shared goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Pay is based on several factors which vary based on position. These include labor markets and, in some instances, may include education, skills, work experience and certifications. You may also be eligible to participate in an annual incentive bonus. An incentive bonus, if any, depends on various factors such as organizational performance.
The Würth Difference:
The Wurth Industry North America group of companies are Equal Opportunity Employers and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Wurth will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws.
The Senior Brand Marketing Specialist plays a key role in shaping and promoting the brand identity of Würth Industry, ensuring alignment with business goals, and creating a lasting impression on customers. This role involves developing brand strategies, executing marketing campaigns, and increasing customer engagement. This position maintains productive, collaborative relationships with marketing professionals throughout the Würth Industry organization and global Würth companies, and partners with colleagues from other departments to achieve shared goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Brand Strategy Development: Assist in creating and implementing branding strategies to drive brand awareness and customer loyalty.
- Campaign Execution: Manage the execution of multi-channel marketing campaigns, ensuring consistent brand messaging across platforms.
- Project Management: Maintain organization of project portfolio, break down projects into actionable tasks and deliverables, coordinate with team members to track progress, run project reports.
- Content Creation: Collaborate with the creative team to produce compelling content and visuals that align with brand guidelines.
- Performance Measurement: Track, analyze, and report on campaign performance, making data-driven recommendations for optimization
- All other duties as assigned.
- Bachelor's degree in marketing, or related field
- Experience in brand marketing
- Confident in producing work across multiple platforms
- Strong organizational and time management skills
- Ability and willingness to troubleshoot, problem solve, and initiate, especially under deadline and across conflicting viewpoints
- Ability to create innovative solutions and initiatives
Pay is based on several factors which vary based on position. These include labor markets and, in some instances, may include education, skills, work experience and certifications. You may also be eligible to participate in an annual incentive bonus. An incentive bonus, if any, depends on various factors such as organizational performance.
The Würth Difference:
- Proactive supply chain solutions customized to your business, your industry
- Industrial products and services delivered with prompt, personal attention
- Inventory management solutions that keep your production line moving smoothly
- Complete program support from initial design, to implementation, training, to ongoing analysis
- Maternity/Paternal leave after 1 year of service
- Tuition Reimbursement eligible after 1 year of service
- Health benefits and programs - medical, vision, dental, life insurance and more
- Additional benefits 401(k), short term disability, long term disability
- Paid Time Off, accrued per pay period, additional day earned per year of service
- 10 paid holidays
- LinkedIn: https://www.linkedin.com/company/wurth-industry-usa
- Facebook: https://www.facebook.com/WurthIndustry
- YouTube: https://www.youtube.com/@WurthIndustryUSA
The Wurth Industry North America group of companies are Equal Opportunity Employers and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Wurth will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws.
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