Vice President of Sales

The Vice President of Sales will be responsible for maintaining company-wide gross profitability goals, increasing revenues, and developing and managing the entire sales team. Additionally, the VP of Sales will be responsible for establishing a strategy to protect and grow current market share as well as advance in yet untapped markets and regions.

Key Responsibilities

• Act as a key representative of the Executive Team in business development, traveling to build and maintain high-level national relationships while leading sales representatives in strategic meetings.
• Oversee and guide the sales team, ensuring consistent and effective use of Salesforce, and deliver comprehensive performance reports to internal management and stakeholders.
• Partner with the CEO to assign customer, project, and sales targets, directing the Inside Sales Team to manage incoming leads from internal sources, LinkedIn, the company website, and other channels.
• Develop and present compelling business development strategies, feasibility studies, and tailored solutions.
• Drive revenue growth and margin expansion by setting clear financial targets, implementing actionable strategies, and consistently exceeding budgetary goals.
• Represent the company at industry events, conferences, and client meetings to strengthen relationships and promote business expansion.
• Provide regular updates to the CEO on business development initiatives, tracking progress and identifying areas for improvement.
• Take full responsibility for top-line revenue and margin performance during annual budget reviews, evaluating the effectiveness of the sales team.
• Champion safety initiatives, conducting job-site audits and actively participating in safety meetings and events.
• Lead marketing efforts in collaboration with the CEO, overseeing the development of digital and print collateral, managing social media, and coordinating paid advertising campaigns.
  
  

Qualifications & Experience

• Education: Bachelor’s degree in business, management, marketing, or a related field (required).
• Experience: Minimum of 10 years leading national or regional sales teams, preferably within the crane, construction, or transportation industries.
  
  

Core Competencies & Skills

• Exceptional verbal and written communication skills to effectively engage with internal teams, clients, and suppliers.
• Ability to thrive in a dynamic, fast-paced environment with high growth and demanding deadlines.
• Strong leadership, conflict resolution, and critical-thinking abilities.
• Excellent organizational and multitasking skills, even when handling multiple priorities and frequent interruptions.
  
  

Physical & Travel Requirements

• Ability to sit, stand, and use a computer or phone for extended periods.
• Must be able to walk, bend, reach, stoop, and lift/carry up to 30 lbs. in both office and job-site settings.
• Flexibility to work non-traditional hours, including weekends, with frequent travel (1–2 weeks at headquarters and 2–3 weeks in the field meeting clients and prospects).
  
  

Work Environment

• Office setting and outdoor construction/job sites.