Director of Marketing and Communications

About Us

We are a growing network of 30 skilled nursing facilities committed to delivering exceptional care and compassionate service. As we continue to expand, we are looking for a dynamic and strategic Director of Marketing and Communications to lead and evolve our brand, enhance communication efforts, and align marketing strategies across all our facilities and corporate functions.

Position Summary

The Director of Marketing and Communications will oversee the full spectrum of marketing and communication efforts for our organization, spanning 30 facilities and our corporate operations. This leadership role requires a hands-on professional who can blend strategic thinking with creative execution, ensuring brand consistency and engagement across all channels.

Key Responsibilities

Social Media Management

• Develop and execute a cohesive social media strategy.
• Manage, monitor, and update all social media platforms.
• Create and schedule engaging, audience-specific content.
  
  
  

Website Oversight

• Maintain and regularly update facility and corporate websites.
• Lead development of new websites as needed, prioritizing accessibility, SEO, and user experience.
• Ensure consistent branding and messaging.
  
  
  

Internal and External Communications

• Streamline communication across departments and stakeholders.
• Develop and distribute internal newsletters, memos, and executive updates.
• Write and coordinate press releases, announcements, and community outreach materials.
  
  
  

Content & Collateral Development

• Create and manage marketing materials, including brochures, signage, and flyers.
• Oversee branded merchandise and promotional materials.
• Enforce brand guidelines across all visual and written content.
  
  
  

Digital Presence & Analytics

• Manage Google Business Profiles for all locations.
• Track and report on digital metrics (e.g., social media engagement, website performance, Google reviews).
• Use data insights to make informed marketing decisions and recommendations.
  
  
  

Cross-Departmental Collaboration

• Partner with teams across admissions, HR, operations, and leadership to support their marketing and communication needs.
• Serve as a liaison to external marketing vendors and consultants.
  
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field (preferred).
• 5+ years in a senior marketing or communications role, ideally in healthcare or multi-site operations.
• Proven experience developing and executing successful marketing campaigns.
• Proficiency in social media management tools, CMS platforms, and design software (e.g., Adobe Creative Suite, Canva).
• Strong understanding of digital marketing analytics and Google Business tools.
• Exceptional writing, editing, and verbal communication skills.
• Highly organized with strong project management skills and attention to detail.
• Remote/Hybrid- local to Chicago, IL
  
  
  

Compensation And Benefits

• Competitive salary commensurate with experience
• Health, dental, and vision insurance
• Generous paid time off and holiday schedule
• Opportunities for ongoing professional growth and development
  
  
  

Join us in shaping the future of care. If you’re a passionate marketing leader looking to make an impact across a mission-driven organization, we want to hear from you.