Director of Leisure Sales

The Director of Leisure Sales (On Site), reporting directly to the General Manager, is responsible for the development of strategic plans to positively impact leisure and business travel market.

Responsibilities

• Direct the identification, sales efforts, and relationships with top leisure travel producers including travel management accounts, retail travel agents, consortiums, and wholesalers.
• Assist in the integration of individual property efforts into the overall Terranea Resort’s strategy.
• Direct the efforts to garner and organize relevant competitive information.
• Assist in the creation and analysis of financials including budgets, forecasting, rates, and pricing guidelines.
• Establish Leisure Travel Marketing and Action Plans.
• Establish wholesale, retail, and corporate travel (where appropriate) target lists. Attainment of annual room night and revenue goal for the leisure and business travel market sales program.
• Initiate contact with perspective business travel accounts as identified through direct sales program.
• Coordinate special promotional events for key leisure and business travel customers and their clients, i.e. Resort-hosted receptions, customer appreciation parties and incentives, etc. Prepare bi-annual evaluation of individual companies in order to review the results in unison to ensure leisure travel guidelines are being met.
• Make qualified sales trips and solicit new clients on behalf of Terranea Resort.
• Represent property at appropriate travel industry tradeshows, conference and meetings.
• Monitor mailings to leisure travel customers with updates of programs and events on behalf of the Terranea Resort.
• Review account’s production and travel pattern to determine the appropriate market segment for negotiation.
• Engage with the hotel’s revenue management and reservations team.
• Ensure that travel industry policies and wholesalers are known and adhered to by all hotel and office staff.
• Interact with Public Relations to ensure everyone is updated on new programs, packages and travel industry events that could make for positive public relations coverage in the trade or local media.
• Responsible for all consortia and strategic partnerships including AMEX FHR, Virtuoso, Signature etc. updating VIRTUOSO NET, participation in various publications, seeing that amenities are properly delivered, etc.
• Maintain active liaison with competitors regionally and nationally through personal contacts and professional associations.
  
  

Skills

Qualifications

• Excellent communication skills – both verbal and written required
• Excellent organization and time management skills
• Good interpersonal skills required
• Excellent listening skills required
• CRM experience (Customer Relationship Management)
• Must possess computer skills, including, but not limited to, accounting programs, Microsoft Word, Excel and Delphi
  
  

Abilities:

• The ability to work well in a team
• Ability to learn quickly
• Ability to identify and develop accounts
• Ability to establish and master goals
• Must be adaptable and flexible
• Ability to multi-task
• Remain calm and professional under stress
• Ability to maintain a positive attitude
• The ability to handle conflict and confrontation
• Ability to work with little or no supervision
• Be able to make decisions, possess good judgment
  
  

Experience, Education, & Licensure:

• High school graduate or GED
• College degree preferred
• Ten (10) years of hotel experience
• Five (5) years of luxury sales experience in a four- or five-star hotel or resort environment
• Industry certifications a plus
  
  

Compensation

Base Pay Start Rate: $140,000/Yr. - $165,000/Yr. + Sales incentives

We offer a competitive benefit package for full-time, regular team members that includes: group medical, dental, vision, life, and disability benefits, as well as participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement and an employee assistance program. We also offer paid time off/sick time and are proud to offer participation in a 401(k) plan with a company match!

We also offer great perks such as, Team Member Rates at CoralTree properties, Complimentary Room Night Program for both you and your immediate family members, complimentary monthly golf, discounts at our retail, spa, and dining outlets.

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