Social Media & Executive Support Assistant

Summary

Primary Goal: Help expand our reach and influence by managing daily social media activities, generating 20 qualified client leads and 10 agent inquiries per month, and providing high-level executive support to streamline operations.

Responsibilities

Weekly Responsibilities

Monday Morning Meeting (8:30 AM):

Prepare And Present a Weekly Report Including

• Number of new agent leads generated
• Number of new client leads generated
• Engagement insights (agents and clients interacting with our posts)
• Updates on social media metrics and lead pipeline progress
  
  

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Daily Responsibilities

Social Media Management

• Post 3–4 times daily on:
• Instagram
• Facebook (both personal and business pages)
• LinkedIn
• Content Sources:
• Ideas from me
• High-performing or trending content you discover
• Top-performing content from our previous posts
• Maintain a healthy balance of content across:
• Agent attraction
• Client engagement/success stories
• PLACE/value-based messaging
  
  

Content Scheduling & Variety

• Ensure each day includes:
• 1 agent attraction post
• 1 client story/testimonial or behind-the-scenes post
• 1 PLACE/value-focused post
• Adjust post timing based on audience engagement patterns
  
  

Reel Creation

• Help coordinate and produce 4 reels per week
• Film all reels during scheduled content sessions on Wednesdays
  
  

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Social Media Engagement Strategy

• Engage with Individuals Interacting with Our Posts:
• Like, comment, and respond to comments and DMs
• Track Engagement Daily:
• Monitor likes, shares, comments, inquiries
• Adjust content strategy based on top-performing posts
• Proactively Connect with Agents & Ideal Clients:
• Use LinkedIn, Facebook, and Instagram to build relationships
• Follow strategies from our December social media training
• Engage with targeted groups (e.g., Virginia Beach Police Department, Wave Church)
• Friend & Follow Our Clients:
• Review client posts daily
• Flag important life moments (birthdays, anniversaries, accomplishments)
• Coordinate cards, gifts, or shout-outs as part of our “clients for life” strategy
  
  

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Inbox Management

• Review and clean out my inbox daily
• Flag and escalate urgent or important messages for my attention
  
  

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As-Needed Responsibilities

• Assist with miscellaneous tasks or special projects as assigned
• Always look for ways to save me time, increase team efficiency, and enhance our brand presence
  
  

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Tracking Systems

• Engagement Report:
  
  

Use platform analytics (IG, FB, LinkedIn) to track lead generation and inquiries from posts

• Content Tracker:
  
  

Maintain an organized library of reusable photos, videos, and reels for ongoing content use

• Social Media CRM:
  
  

Document outreach efforts (e.g., friend requests, comments, DMs)

Track engagement and relationship-building activity for both agents and clients

Qualifications

Use daily Facebook, Instagram, and Liinkedin. Type 60 words per minute. HS Diploma and a desire to work in a fast-paced environment.

About-our-team

We are powered by PLACE, a broker-agnostic business services and technology platform transforming the industry for top agents and their customers. Join and gain in-house marketing and design services, daily live professional development opportunities, superior technology that eliminates up to 75% of daily tasks, and more. We invest in your future by providing opportunities for personal and professional growth, so you can dream bigger while gaining exponential leverage and success within our powered by PLACE team.