Marketing Coordinator – Boston, MA

Job Summary

The marketing coordinator plays a key role on our marketing and business development team by coordinating and executing projects and events while interacting with attorneys across all offices and practices. The type of work runs the gamut from marketing to sales support to communications. This includes areas such as firm events, advertising planning, implementation, and tracking, website updates, website analytics tracking, pitches, RFPs, CRM related work, and market research. This position is a key member of a five-person marketing and business development team that works together closely and collaboratively every day. The right person will enjoy multitasking and a wide range of assignments. This position is located in Boston, MA. Occasional interoffice travel is required.

Responsibilities

• Coordinate business development events.
• Coordinate sponsorships with outside organizations.
• Produce and distribute firm alerts.
• Maintain ad placement and creative schedule and contribute to creative strategy.
• Handle reprints and permissions of published material.
• Coordinate reports for practice group leaders.
• Assist with social media program.
• Produce certain collateral materials.
• Produce occasional PPT presentations.
• Use firm’s CMS for website updates, revisions, and postings.
• Produce basic proposals and pitches and contribute to custom pitches.
• Help with onboarding new attorneys.
• Coordinate shoots with photographers and videographers.
• Serve as marketing liaison for certain practice groups.
• Assist in coordinating submissions for Chambers and Best Lawyers.
• Research and assist with attorney engagement opportunities – sponsorship, speaking, publishing, etc.
• Respond to firm surveys from a wide range of business and legal publications.
• Tracking and reporting website and digital advertising analytics.

Knowledge, Skills and Abilities Required

• Four-year degree required, preferably in marketing, communications, or related field.
• 3+ years experience in marketing, sales support, or communications.
• Law firm or professional services firm experience strongly preferred.
• Excellent written and oral communication skills.
• Excellent project management skills.
• Excellent organizational skills.
• Ability to use PowerPoint, Word, and Excel effectively. Adobe Creative Suite a plus.
• Experience with marketing technology solutions (website content management systems, marketing automation, Google Analytics 4, CRM) is preferred but not required.

To apply, please submit your cover letter and resume to Maria Gaetani at [email protected]