Director of E-Commerce

Department: Sales

Location: Raleigh, NC

Description

The Director of E-Commerce will lead the strategy, growth, and day-to-day execution of all digital commerce initiatives (domestic and internationally) for Murphy’s Naturals. This individual will be responsible for driving direct-to-consumer (DTC) sales, optimizing performance across third-party marketplaces (Amazon, Walmart+, Target+, etc.), and enhancing our digital presence to fuel growth and elevate the brand.

You’ll work cross-functionally with Marketing, Sales, Operations, and Customer Service to ensure seamless execution and exceptional customer satisfaction.



Key Responsibilities

E-Commerce

• Own the e-commerce P&L and develop annual plans to achieve sales, margin, and growth targets.
• Lead the strategic direction and optimization of our Shopify DTC site and Amazon storefront.
• Identify and evaluate new digital sales channels and partnership opportunities.
  
  

Amazon & Other Marketplaces

• Manage our Amazon business top to bottom, including domestic and international channels.
• Monitor performance metrics, customer reviews, and pricing integrity.
• Develop and execute a roadmap for Amazon International expansion (Canada, UK, + EU), including compliance, localization, logistics, and customer service considerations.
• Partner with Operations to ensure inventory planning and fulfillment readiness for international demand.
• Collaborate with Marketing to develop and optimize localized content, promotions, and advertising strategies for global marketplaces.
• Develop growth strategies for other potential marketplaces including Walmart+, Target+, and international equivalents.
  
  

Data & Analytics

• Use data to drive decision-making around customer acquisition, retention, and value.
• Build dashboards and reporting cadences to track KPIs and optimize performance.
• Monitor trends in e-commerce, CPG, and DTC to stay ahead of the curve.
  
  
  
  

Skills, Knowledge and Expertise

Qualifications

• 7+ years of experience in e-commerce, preferably in a CPG brand
• Proven track record growing DTC and Amazon sales
• Strong analytical mindset with ability to translate data into actionable insights
• Creative thinker and strong communicator who can balance brand and performance
• Passion for natural products, the outdoors, and purpose-driven business is a plus
  
  

The ideal candidate should have:

• Strong organization and documentation skills
• The kind of confidence that says they are open to taking risks, trying new things, and open to new ideas
• A team player mindset who is willing to jump in wherever and whenever (position may require occasional, brief work on weekends)
• The ability to work independently and take initiative in a fast-paced “start-up” environment
• The ability to take an idea to an executable, creative deliverable
• A knack for organization, time management, and prioritizing tasks
• Excellent interpersonal communication skills and people development mindset
• A positive, “get it done” attitude.