Director, Growth Marketing

Benefits:

• 401(k)
• Bonus based on performance
• Health insurance
  
  
  

WHO WE ARE:

KidStrong is a program for kids ages 1-11 that uses certified coaches to help kids build the skills they need to become stronger and more confident. KidStrong is growing and we're looking for talented, enthusiastic professionals who are passionate, energetic, and excited to engage with families to make an impact on children's lives.

POSITION OVERVIEW:

We are seeking a dynamic and strategic Director of Growth Marketing to lead and scale our growth marketing efforts. This role is ideal for a data-driven, creative, and results-oriented leader with a track record of driving growth in fast-paced environments.

KEY RESPONSIBILITIES:

• Growth Strategy Development: Craft and execute comprehensive growth marketing strategies that drive customer acquisition and brand awareness.
• Paid Media Strategy & Execution: Own the end-to-end planning, execution, and optimization of paid media campaigns across platforms (Meta, Google, YouTube, TikTok, etc.) to drive lead generation, new member growth, and improve CAC.
• Agency & Vendor Management: Lead relationships with external agencies and vendors, ensuring alignment on performance goals, creative direction, and budget management. Hold partners accountable to KPIs and SLAs.
• Digital Marketing Leadership: Oversee all digital marketing channels, including paid search, social media, SEO, and content marketing, ensuring cohesive and effective campaigns.
• Data-Driven Decision Making: Utilize analytics tools to monitor performance, optimize campaigns, and report on key metrics to stakeholders.
• Cross-Functional Collaboration: Work closely with sales, product, and operations teams to align marketing strategies with business objectives.
  
  
  

QUALIFICATIONS:

• 7-10 years of marketing experience, preferably in franchise, retail, fitness, or child-focused industries
• Strong understanding of digital marketing platforms and tools.
• Exceptional cross-functional leadership skills.
• Excellent communication and interpersonal abilities.
  
  
  

SKILLS:

• Passionate about creating exceptional customer experiences
• Detail-oriented with strong organizational skills
• Creative problem-solver who can translate member feedback into actionable improvements
• Strong interpersonal skills with the ability to effectively communicate with franchisees
• Results-driven with focus on metrics that indicate member satisfaction and retention
• Commitment to KidStrong's mission of empowering children