Digital Marketing Coordinator
Trumark Homes
Date: 2 weeks ago
City: San Ramon, California
Salary:
$65,000
-
$70,000
per year
Contract type: Full time
Who We Are
Our mission is to enhance the lives of people by creating inspiring living environments. For over 35 years, Trumark has been a leading real estate development company with divisions in Colorado, Northern, Central, and Southern California. We strive to set ourselves apart from other builders by looking ahead. We ensure our products are the best for our homebuyers, that they fit into life today and in the future, and that the surroundings are inviting and purposeful.
Role Overview
The Digital Marketing Coordinator plays a critical role in executing and optimizing digital marketing initiatives to support Trumark Homes’ overall brand and sales goals. This position focuses on developing and managing digital campaigns across various platforms to increase brand visibility, generate qualified leads, and enhance the overall customer experience.
The ideal candidate is a detail-oriented, data-driven marketer with a passion for digital trends and a collaborative approach. This role requires close coordination with internal marketing and sales teams, external advertising partners, and third-party vendors to ensure seamless execution, strategic alignment, and consistent brand messaging across all channels.
Key Responsibilities
Digital Campaign Execution
At Trumark Homes, we are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in employment decisions, including recruiting, hiring, compensation, promotion, benefits, disciplines, termination, job assignments, or training.
Statement To Outside Staffing Agencies
Trumark Companies ("Trumark") does not accept unsolicited resumes from recruiters, agencies, or any source other than directly from the candidate. Trumark will NOT pay any fees for placements resulting from unsolicited submissions. Trumark’s recruiting department handles all recruiting/hiring processes – please do NOT contact other Trumark employees (including the hiring manager) directly to present candidates or to engage them for recruiting/staffing services. Only Trumark’s recruiting department is authorized to engage in recruiting and staffing services; any unsolicited submissions or engagements by recruiters, agencies, or any other source will be deemed to have been made free of any charges, fees, or obligations.
Our mission is to enhance the lives of people by creating inspiring living environments. For over 35 years, Trumark has been a leading real estate development company with divisions in Colorado, Northern, Central, and Southern California. We strive to set ourselves apart from other builders by looking ahead. We ensure our products are the best for our homebuyers, that they fit into life today and in the future, and that the surroundings are inviting and purposeful.
Role Overview
The Digital Marketing Coordinator plays a critical role in executing and optimizing digital marketing initiatives to support Trumark Homes’ overall brand and sales goals. This position focuses on developing and managing digital campaigns across various platforms to increase brand visibility, generate qualified leads, and enhance the overall customer experience.
The ideal candidate is a detail-oriented, data-driven marketer with a passion for digital trends and a collaborative approach. This role requires close coordination with internal marketing and sales teams, external advertising partners, and third-party vendors to ensure seamless execution, strategic alignment, and consistent brand messaging across all channels.
Key Responsibilities
Digital Campaign Execution
- Coordinate and execute multi-channel digital campaigns, including email, display, video, search, and social media advertising.
- Design and develop digital assets such as display ads using tools like Creatopy.
- Maintain, test, and optimize website content and landing pages using CMS platforms.
- Build and manage automated workflows and lead nurturing campaigns using tools such as HubSpot.
- Prepare and distribute monthly analytics reports detailing performance across all digital channels and web traffic.
- Conduct weekly audits of assigned division websites and digital media to ensure data accuracy, proper functionality, and compliance with brand standards.
- Analyze campaign performance, user behavior, and sales pace trends to develop data-driven insights and actionable recommendations for continuous improvement.
- Coordinate with advertising agencies on paid media strategies, monitoring performance and recommending enhancements.
- Participate in weekly division update meetings to share marketing updates, align on priorities, and collaborate on division-specific initiatives.
- Partner with corporate and division marketing and sales teams to gather content and support digital deliverables.
- Develop best practice manuals, quick-reference guides, and training videos to support digital marketing initiatives at the division level.
- Lead interactive training sessions for division sales and marketing teams to strengthen adoption and understanding of digital tools, platform functionality, campaign best practices, and process improvements.
- Organize and maintain a digital library of training materials in a SharePoint-based TruLearning Resource Center for on-demand access.
- Ensure all digital content complies with Trumark Homes’ brand guidelines, fair housing standards, and disclaimer policies.
- Review and monitor marketing materials (ad copy, images, landing pages) to maintain consistent branding and legal compliance.
- Bachelor’s degree in Marketing, Business Administration, or a related field; or equivalent professional experience.
- Minimum of 2+ years in digital marketing, with direct experience in campaign execution, reporting, and creative development.
- Industry experience in real estate or B2C consumer marketing strongly preferred.
- Hands-on experience with:
- Google Ads, Google Tag Manager, and Google Analytics
- Meta/Facebook Business Manager
- CRM platforms such as Lasso or Salesforce
- Marketing automation tools like HubSpot or Marketo
- Website CMS platforms
- Creatopy and Adobe Creative Suite for ad creation and creative asset development
- Strong analytical skills with the ability to turn data into actionable insights.
- Excellent communication skills, both written and verbal, with copywriting and proofreading experience preferred.
- Exceptional organizational and project management skills.
- A proactive, self-motivated attitude with the ability to manage multiple projects and deadlines.
- Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
- Collaborate with a team that values you! Trumark offers a direct career path with an open seat for you at our table.
- We embody our mission to Live Well. Trumark Homes is dedicated to creating communities that foster an enthusiasm to connect, the strength to aspire and the compassion to give back. For approximately every 50 homes we build, we provide and serve approximately 200 people with fresh, clean water.
- Exceptional Medical Benefits (100% Employee + 60% Dependent).
- Monthly wellness stipend.
- Milestone appreciation program.
- 401k with company matching, we are helping you plan for future retirement
At Trumark Homes, we are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in employment decisions, including recruiting, hiring, compensation, promotion, benefits, disciplines, termination, job assignments, or training.
Statement To Outside Staffing Agencies
Trumark Companies ("Trumark") does not accept unsolicited resumes from recruiters, agencies, or any source other than directly from the candidate. Trumark will NOT pay any fees for placements resulting from unsolicited submissions. Trumark’s recruiting department handles all recruiting/hiring processes – please do NOT contact other Trumark employees (including the hiring manager) directly to present candidates or to engage them for recruiting/staffing services. Only Trumark’s recruiting department is authorized to engage in recruiting and staffing services; any unsolicited submissions or engagements by recruiters, agencies, or any other source will be deemed to have been made free of any charges, fees, or obligations.
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