Marketing Coordinator

Date: 1 week ago

City: Collierville, Tennessee

Contract type: Full time

Job Details

Description

Job Title: Marketing Coordinator

Key Responsibilities

Major Events and Trade Shows:
Plan and execute marketing strategies for major events and trade shows.
Collaborate with sales and design teams to develop engaging booth presentations and marketing materials.
Manage event logistics, including travel arrangements, staff scheduling, badge coordination, and on-site support.
Track and document leads generated during events using Salesforce.
Conduct post-event analysis to measure performance, lead quality, and brand visibility.
Key Supplier Program:
Develop and refine the Key Supplier Program to enhance collaboration and growth.
Work with suppliers to identify co-branded marketing opportunities.
Maintain regular communication with suppliers to strengthen relationships and align marketing efforts.
Present program strategies and review progress regularly.
Budget and Cooperative (Coop) Management:
Track trade show expenses to ensure alignment with the allocated budget.
Assist in securing cooperative (coop) funds from suppliers.
Utilize budget-tracking tools and maintain communication with suppliers for timely coop fund submissions.
Complete budgeting tasks and finalize coop collection as per event deadlines.
General Marketing Support:
Assist in developing and implementing marketing projects and campaigns.
Conduct market research and competitive analysis to inform strategies.
Maintain marketing databases, plan meetings, and support campaign assessment.
Provide administrative support, including report preparation and executive coordination.

Qualifications

Bachelor’s degree in Marketing, Business Administration, or related field preferred but not required.
Experience in coordinating events, trade shows, or similar marketing activities.
Strong project management and organizational skills with the ability to manage multiple deadlines.
Excellent communication and relationship-building skills.
Proficiency in Microsoft Office, CRM tools such as Salesforce and design software such as Adobe or Canva.
Ability to analyze data, track budgets, and deliver actionable insights.

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