Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Collierville, TN

About the Company:

IPS Corporation is a global, market-leading provider of solvent cements, adhesives and specialized plumbing products for a broad range of construction, industrial, and manufacturing applications. Established in 1954 as the original inventor of solvent cement for PVC pipe applications, IPS has grown dramatically over the past 70+ years. Today with its three operating companies, WeldOn, IPS Adhesives and Diversified Products, we have 13 manufacturing plants and 20 distribution centers supporting sales to a diverse set of end markets in 85 countries.

Our leading brands include AB&A, Arjay, Christy’s, Floodstop, Guy Gray, Integra, Roof Top Blox, SciGrip, Studor, Test-Tite, Tough Pans, TruBro, Water-Tite, and Weld-On.

About the Diversified Products Division:

IPS Corporation’s Diversified Products division is an industry leader in residential and commercial roofing products and the plumbing industry’s pioneer. We have sustained a superior reputation among plumbers, roofing distributors and contractors for high quality products, committed service and industry expertise. We were first to introduce plastic recessed washing machine and ice maker outlet boxes and continue to be a pioneer in our industry. For more information and to view our product catalog visit www.ipscorp.com

About the Role:

We are seeking a creative, data-driven marketer that owns much of the marketing funnel for our company. In charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers in partnership with sales teams. As a digital marketing specialist, you will be responsible for telling the world the story of our products. You will be expected to be our chief advocate for product-specific sets of features and their benefits. You will actively brainstorm and propose new ideas for inbound marketing campaigns. Additionally, you will be charged with crafting the strategy around the messaging and digital marketing for new launches. You will be knowledgeable about the competitive landscape and help optimize our sales enablement initiatives and collateral. In short, you will give our sales team a competitive edge. This role is located in our Collierville, TN office and reports to the Director of Marketing.

Key Responsibilities

• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.).
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels
• Establish closed-loop analytics with sales to understand how our marketing activity turns into customers, and continually refine our process to convert customers
• Together with the product managers, educate both internal and external stakeholders on our products’ features and their benefits.
• Work with marketing team to develop content (e.g., sales documentation, product videos, website copy, blog posts, and other forums) to articulate the benefits of our products to the world.
• Create, manage, and execute multi-channel marketing campaigns that leverage SEO, social media, inbound marketing, email campaigns, and events to grow customer acquisition
• Deliver training and tools to our sales team to help them be more efficient and effective.
• Perform competitive benchmarking and help position us to win more customers.
• Analyze, optimize and report on key metrics

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or related field.
• 3 - 5 years professional experience in marketing or marketing-adjacent position
• Proficiency in marketing automation in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers
• Experience with Salesforce, MS Dynamics or similar CRM software
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions
• Experience in digital marketing, product marketing, and/or other relevant position
• Excellent written and verbal communication skills
• Must be able to work in a collaborative, cross-team capacity
• Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, marketing automation)
• Understand the key measurement tools and analytics
• Stay current in marketing trends and news
• Must be able and willing to travel up to 10%

Preferred Qualifications

• Limited experience with Adobe Creative Suite
• Experience working with B2B companies

Our Offer

We're a rapidly growing midsized company with a customer-centric mentality operating fast and lean. We think big, embrace problem solving, and believe our proven business system gives us a competitive edge in the markets we play. Through experience in this role, mentoring and via formal instruction, we will grow your career and develop you based off your strengths and interests.

A career with IPS Corporation will push you and challenge you, providing growth opportunities and the prospects to advance your career. If you are a driven performer, you will work with committed, like-minded people, giving you the support to reach your full potential.

• Competitive Compensation Package
• Insurance Benefits - Medical, Dental, Vision
• Health Savings Account (HSA) and Flexible Spending Account (FSA)
• Voluntary Benefits - Critical Illness, Hospital Indemnity, Accident
• Basic Life Insurance with Dependent Coverage Optional
• 401(k) with Company Match
• Vacation and Sick Leave
• Short Term & Long Term Disability
• Tuition Assistance Program
• Employee Assistance Program
• Professional Development Opportunities