Director, Marketing & Sales Systems
FREEDOM POINTE AT THE VILLAGES, LLC
Date: 1 week ago
City: Des Moines, Iowa
Contract type: Full time
The Director, Marketing and Sales Systems leads the enterprise vision and strategy for Salesforce and its supporting applications and directs the development, configuration, implementation and support of those systems. This role is accountable for defining the roadmap, governance, and business alignment for the LCS Marketing & Sales systems. As a key liaison between business leaders and technical teams, the Director ensures LCS maximizes its investment in CRM and marketing automation platforms to drive lead generation, optimize occupancy, and elevate the customer experience.
This position reports directly to the VP, Business Applications with a strong dotted line relationship to the Sales and Marketing senior leaders. This role will oversee the following positions: System Engineers, Senior System Engineers, System Analysts, Senior System Analysts.
Experience is Everything;
At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you'll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative work space. You'll find several opportunities to grow as a professional, serve the community, and enhance the lives of the seniors.
The Role
Industry leader. The Nation's third-largest senior living operator ranked number one in customer satisfaction among senior living communities.
Inclusive and collaborative culture. We're dedicated to diversity, equity, and inclusion and have an engaged Diversity and Inclusion Council focused on creating awareness and educating employees on inclusivity. In addition, LCS creates a collaborative culture that provides an exceptional experience for every employee.
Top Workplace USA: LCS has earned the Top Workplaces USA award for several consecutive years and is recognized for our strong company culture and engaged workforce. In addition, LCS earned ten culture excellence awards in areas such as DE&I practices, top managers, professional development, and clued-in leaders, to name a few.
Top Workplace Iowa: LCS employees truly believe we are an employer choice. This recognition, for 4 years running, is in large part due to the culture of excellence that our employees help deliver every single day.
Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(k) with company match and paid parental leave.
Charity and community involvement. We are recognized as a national team for the Alzheimer's Association and consistently a top contributor to United Way. We also support our employee's individual community contributions and provide opportunities to get involved at our corporate locations and in our communities.
Outstanding advancement opportunities. LCS is growing and we think you should too. Our company growth allows for internal growth opportunities across all of our business lines.
Ongoing career development. Onsite education opportunities, education assistance, and continuing education credits allow LCS employees to keep their knowledge of current industry changes relevant.
LCS creates living experiences that enhance the lives of seniors. You'll see this commitment in our people. They're talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty, and transparency according to the principles of LCS. We strive to help every community succeed-strengthening available resources, establishing proven practices that lead to long-term growth and creating lasting value for those living in, working for and affiliated with the community. Check us out on our website: www.lcsnet.com
Travel Frequency: 0-10%
Estimated Salary Range: $128,000 - $160,000
The actual title and salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and other relevant factors.
a Post-offer Background Check, Including References, Is Required
LCS IS AN EQUAL OPPORTUNITY EMPLOYER
This position reports directly to the VP, Business Applications with a strong dotted line relationship to the Sales and Marketing senior leaders. This role will oversee the following positions: System Engineers, Senior System Engineers, System Analysts, Senior System Analysts.
Experience is Everything;
At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you'll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative work space. You'll find several opportunities to grow as a professional, serve the community, and enhance the lives of the seniors.
The Role
- Strategic Leadership
- Define and lead the vision, strategy, and roadmap for Salesforce across the enterprise.
- Serve as the primary liaison between business units (Sales, Marketing, Operations) and the Salesforce delivery team.
- Collaborate with executive leadership to align platform capabilities with corporate growth goals.
- Stay current with emerging trends and technologies in the Salesforce ecosystem and broader marketing/sales technology landscape.
- Champion the continuous enhancement and advancement with the Marketing and Sales systems.
- Team Management
- Responsible for the effective management and leadership of a team. This includes, but is not limited to: hiring, training, coaching, evaluating and managing performance, allocating compensation, effectively handling employee relations issues, managing terminations.
- Oversee the work management process to optimize team productivity and ensure efficient allocation of resources.
- Establish and maintain clear visibility into team capacity, ensuring proper resource planning and workload distribution across projects and operational support.
- Oversee relationships with vendors, consultants, and managed services providers.
- Foster a team culture of innovation, accountability, and continuous improvement.
- Salesforce Platform Oversight
- Oversee design, configuration, customization, and integration of Salesforce and its supporting applications.
- Ensure system scalability, security, data integrity, and strong user adoption.
- Champion user training, documentation, and ongoing support initiatives.
- Project & Change Management
- Manage a portfolio of projects, enhancements, and support efforts using agile principles.
- Lead cross-functional teams from requirements gathering through implementation.
- Apply change management best practices to minimize disruption and ensure successful adoption.
- Drive continuous improvement within the delivery lifecycle, identifying opportunities for process optimization and increased efficiency.
- Data Governance & Insights
- Define and enforce data quality, governance, and stewardship standards.
- Deliver insights and analytics to support sales and marketing effectiveness, lead conversion, and occupancy trends.
- Perform other duties and responsibilities as needed.
- Required qualifications:
- Bachelor's degree in Information Technology, Computer Science, Business Administration, or a related field, or equivalent experience required.
- 8+ years of progressive IT experience with 5+ years focused on Salesforce platform administration or development
- Minimum 3 years of experience leading Salesforce teams or enterprise-level CRM programs
- Experience in the senior living, healthcare, or real estate industry is highly desirable
- Exceptional communication, collaboration, and stakeholder engagement skills
- Strong knowledge of CRM best practices, marketing automation, and data analytics
- Demonstrated ability to lead cross-functional initiatives that deliver measurable business value
- Excellent organizational skills.
- Demonstrated skills in translating business needs into technical requirements and design.
- Ability to analyze multiple solutions and weigh costs and benefits to choose an appropriate course of action.
Industry leader. The Nation's third-largest senior living operator ranked number one in customer satisfaction among senior living communities.
Inclusive and collaborative culture. We're dedicated to diversity, equity, and inclusion and have an engaged Diversity and Inclusion Council focused on creating awareness and educating employees on inclusivity. In addition, LCS creates a collaborative culture that provides an exceptional experience for every employee.
Top Workplace USA: LCS has earned the Top Workplaces USA award for several consecutive years and is recognized for our strong company culture and engaged workforce. In addition, LCS earned ten culture excellence awards in areas such as DE&I practices, top managers, professional development, and clued-in leaders, to name a few.
Top Workplace Iowa: LCS employees truly believe we are an employer choice. This recognition, for 4 years running, is in large part due to the culture of excellence that our employees help deliver every single day.
Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(k) with company match and paid parental leave.
Charity and community involvement. We are recognized as a national team for the Alzheimer's Association and consistently a top contributor to United Way. We also support our employee's individual community contributions and provide opportunities to get involved at our corporate locations and in our communities.
Outstanding advancement opportunities. LCS is growing and we think you should too. Our company growth allows for internal growth opportunities across all of our business lines.
Ongoing career development. Onsite education opportunities, education assistance, and continuing education credits allow LCS employees to keep their knowledge of current industry changes relevant.
LCS creates living experiences that enhance the lives of seniors. You'll see this commitment in our people. They're talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty, and transparency according to the principles of LCS. We strive to help every community succeed-strengthening available resources, establishing proven practices that lead to long-term growth and creating lasting value for those living in, working for and affiliated with the community. Check us out on our website: www.lcsnet.com
Travel Frequency: 0-10%
Estimated Salary Range: $128,000 - $160,000
The actual title and salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and other relevant factors.
a Post-offer Background Check, Including References, Is Required
LCS IS AN EQUAL OPPORTUNITY EMPLOYER
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