Senior Brand Manager - Carabuena Tequila
Nosh.com
Date: 1 week ago
City: Austin, Texas
Contract type: Full time
Location: Austin, TX (preferred)
About Carabuena Tequila
Carabuena Tequila is a fast-growing, high-energy tequila company based in Austin, TX. Founded in 2022 by Victor Diaz, a Jalisco native with a lifelong passion for tequila, Carabuena is crafted by creators, for creators, those who push boundaries and live their best side. Now available across Texas, we’re building a brand that blends premium craftsmanship with a bold, creative spirit. With passionate founders and an experienced leadership team, Carabuena is scaling fast and looking for key talent to drive our next stage of growth.
About The Role
We’re looking for a Senior Brand Manager to lead brand marketing and help shape Carabuena’s presence across trade, retail, digital, and events. This is a key leadership role that blends strategic thinking with hands-on execution. You’ll help build brand awareness, drive consumer engagement, and work cross-functionally with our sales team, agency partners, and founders to bring the Carabuena brand to life across all channels.
Key Responsibilities
This is more than just a brand role, it’s a chance to shape something with story, soul, and serious momentum. We offer competitive compensation, the opportunity to work alongside passionate founders, and the chance to be part of something we’re building from the ground up.
About Carabuena Tequila
Carabuena Tequila is a fast-growing, high-energy tequila company based in Austin, TX. Founded in 2022 by Victor Diaz, a Jalisco native with a lifelong passion for tequila, Carabuena is crafted by creators, for creators, those who push boundaries and live their best side. Now available across Texas, we’re building a brand that blends premium craftsmanship with a bold, creative spirit. With passionate founders and an experienced leadership team, Carabuena is scaling fast and looking for key talent to drive our next stage of growth.
About The Role
We’re looking for a Senior Brand Manager to lead brand marketing and help shape Carabuena’s presence across trade, retail, digital, and events. This is a key leadership role that blends strategic thinking with hands-on execution. You’ll help build brand awareness, drive consumer engagement, and work cross-functionally with our sales team, agency partners, and founders to bring the Carabuena brand to life across all channels.
Key Responsibilities
- Own day-to-day brand management and execution of all marketing programs
- Lead planning and execution of trade marketing, field marketing, and retail programming
- Collaborate with the sales team to ensure brand visibility in key markets and accounts
- Oversee content strategy and manage creative development across social, digital, and POS
- Manage influencer outreach, PR coordination, and event presence
- Track KPIs and campaign performance, and adjust strategy as needed
- Develop brand partnerships and co-promotional ideas
- Maintain consistency in brand voice and visual identity
- Work with leadership on long-term strategy, budgeting, and marketing plans
- 4+ years of brand marketing experience, ideally in beverage alcohol
- Strong grasp of the three-tier system and how brand drives commercial outcomes
- Experience activating brands in trade and collaborating with sales teams
- Comfortable managing agencies, content calendars, and paid media
- Highly organized, detail-oriented, and self-directed
- Strategic mindset with a hands-on approach
- Based in Texas (Austin preferred) with some travel required
This is more than just a brand role, it’s a chance to shape something with story, soul, and serious momentum. We offer competitive compensation, the opportunity to work alongside passionate founders, and the chance to be part of something we’re building from the ground up.
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