Digital Media Buyer
Site Impact
Date: 4 days ago
City: Coconut Creek, Florida
Contract type: Full time
Description
About the Role:
We are seeking a results-driven Digital Media Buyer to join our dynamic digital media team. This individual will be responsible for developing, executing, and optimizing performance-driven digital media campaigns across various platforms such as display, native, paid search, and programmatic platforms. to achieve our clients' or company’s advertising goals. The ideal candidate is a data-savvy professional with a deep understanding of the digital media ecosystem, campaign strategy, and performance analytics.
Qualifications
Key responsibilities:
Strategy Development
About the Role:
We are seeking a results-driven Digital Media Buyer to join our dynamic digital media team. This individual will be responsible for developing, executing, and optimizing performance-driven digital media campaigns across various platforms such as display, native, paid search, and programmatic platforms. to achieve our clients' or company’s advertising goals. The ideal candidate is a data-savvy professional with a deep understanding of the digital media ecosystem, campaign strategy, and performance analytics.
Qualifications
Key responsibilities:
Strategy Development
- Design full-funnel digital media strategies to drive acquisition, awareness, and engagement.
- Align campaign goals with business objectives and customer lifecycle stages.
- Oversee media buying and optimization across Display platforms such as Taboola, Outbrain, MGID, and other DSPs. Bonus points for Paid Search.
- Collaborate on creative execution and optimization.
- Ability and organization to manage thousands of campaigns a day.
- Analyze campaign results using media platforms, GA4, internal dashboards, and BI tools.
- Propose and implement A/B tests, bidding strategies, and audience segmentation.
- Allocate and monitor budgets across all paid channels.
- Forecasts spend and ROI based on performance trends and goals.
- Work with internal teams (creative, product, dev) and external partners (agencies, vendors).
- Deliver actionable insights and regular performance reports.
- Monitor KPIs like CTR, CPC, impression share, etc.
- 3–5+ years of digital media experience, including hands-on ad platform management in an agency is highly desirable.
- Proven ability to drive results through multi-channel campaigns
- Strong knowledge of paid media platforms (DSPs, Native, Search, etc)
- Knowledge in ad-tech ecosystems for data activation, audience targeting and enablement.
- Advanced proficiency in GA4, Google Tag Manager, Looker Studio, Excel/Sheets
- Excellent communication, organizational, and stakeholder management skills
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