Marketing Coordinator
Hyatt Regency
Date: 3 weeks ago
City: Long Beach, California
Contract type: Full time
Organization- Hyatt Regency Long Beach
Summary
At Hyatt, we believe our guests select Hyatt because of our caring and attentive associates who are focused on providing efficient service and meaningful experiences.
The primary responsibility of the Marketing Coordinator is to research, develop and implement the annual integrated marketing and communications plan to support the business objectives for Hyatt Regency Long Beach and Hyatt Centric The Pike Long Beach. The plan(s) should include objectives(s), strategies and tactics for each of the hotel's market segments. The ultimate goal is to heighten market presence, increase positive awareness, strengthen brand loyalty, increase market share and most importantly, produce increased revenues and profitability. This person will promote awareness and maintain a positive brand image of the property on a local, regional and national level through consistent and targeted public relations and marketing and digital campaigns. This person will ensure that the hotel's brand position is present in coverage, messages are compelling and insights and reporting are accurate. This person will report directly to the Area Director of Sales and Marketing.
PRIMARY RESPONSIBILITIES:
Qualifications
Summary
At Hyatt, we believe our guests select Hyatt because of our caring and attentive associates who are focused on providing efficient service and meaningful experiences.
The primary responsibility of the Marketing Coordinator is to research, develop and implement the annual integrated marketing and communications plan to support the business objectives for Hyatt Regency Long Beach and Hyatt Centric The Pike Long Beach. The plan(s) should include objectives(s), strategies and tactics for each of the hotel's market segments. The ultimate goal is to heighten market presence, increase positive awareness, strengthen brand loyalty, increase market share and most importantly, produce increased revenues and profitability. This person will promote awareness and maintain a positive brand image of the property on a local, regional and national level through consistent and targeted public relations and marketing and digital campaigns. This person will ensure that the hotel's brand position is present in coverage, messages are compelling and insights and reporting are accurate. This person will report directly to the Area Director of Sales and Marketing.
PRIMARY RESPONSIBILITIES:
- Act as the lead expert, manager and facilitator for strategies, as well as the support resource for technical implementation of internet initiatives for the hotel.
- Design and execute organic posts/campaigns to drive traffic to Hyatt Regency Long Beach and Hyatt Centric The Pike Long Beach.
- Manage Facebook, Twitter, Instagram, LinkedIn and all targeted social media channels through social media monitoring platforms.
- Plan media strategy calendar for the hotel, to include food & beverage establishments.
- Act as internal consultant to promote knowledge, provide insight and act as a resource on related new media trends.
- Learning the Regency and Centric brands and understanding the voice to each brand
- Creativity is key in this role
- Identify revenue or partnership opportunities on social media or third party websites.
- Partner with Visit Long Beach and collaborate on events taking place in the city and promoting it on social channels/Hyatt.com
- Monthly social media plan outlined prior
- Ensure consistency of published content (updated photos, videos and copy) across all hotel and outlet listings on various websites.
- Manage online reputation; respond to all reviews on Trip Advisors/Expedia and other like sites.
- Update all Hyatt Websites and third party sites.
- Ensuring that all information on the sites are updated and accurate at all times
- Assist with preparing PowerPoint presentations for Area General Manager/Area Director of Sales & Marketing/Sales Managers.
- Marketing projects as assigned by the team i.e, Flyers, Marketing within the hotel, etc.
- Marketing research and reporting.
- Photo and Video shoot coordination/assistance.
- Assist all departments with marketing requests: digital signage, menu updates to the outlets, all marketing inside the hotel etc.
Qualifications
- A true desire to satisfy the needs of others in a fast paced environment
- Refined verbal and written communication skills
- Proficient knowledge of computer applications
- Strong analytical, organizational and interpersonal skills
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