Senior Manager, Ecommerce & Retention Marketing

About Us

Generosity can be an aspirational lifestyle.

At Lolli & Pops Brands, we believe gifting is more than a transaction—it’s a human connection. From premium sweets at Lolli & Pops to handcrafted classics at Hammond’s Candies, we’re here to spread delight, one treat at a time.

We're looking for a Senior Manager, E-commerce & Retention Marketing to lead the digital growth engine across both brands. This role is equal parts strategic and hands-on, ideal for a performance-driven marketer who can balance numbers, narrative, and nuance.

Primary Responsibilities

Own E-commerce

• Oversee day-to-day site performance, UX, and merchandising
• Drive conversion, AOV, and digital merchandising across Shopify
• Lead CRO testing and transition toward a unified L&P digital storefront
  
  

Lead Retention & Lifecycle Growth

• Develop full-funnel email + SMS strategies (Klaviyo)
• Personalize campaigns and flows by audience segments
• Build loyalty flows, post-purchase journeys, and retention loops
  
  

Grow Performance Marketing

• Manage paid social strategy (Meta, TikTok) with agency support
• Report on CAC, LTV, ROAS, and segment performance
  
  

Work cross-functionally to bring 360° campaigns to life

Qualifications

• 5–8 years experience in Ecommerce, DTC, or Growth Marketing
• Ownership of retention marketing (email/SMS) and paid media performance
• Fluency in Shopify, Klaviyo, GA4, and Meta Ads Manager
• Strong analytical chops and customer empathy
• Located in the Denver Metro Area — hybrid role with 4 in-office days/week
  
  

Lolli&Pops and Hammonds Candies are equal opportunity employers committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic