Date: 1 day ago
City: Denver, Colorado
Contract type: Full time

About Us
Generosity can be an aspirational lifestyle.
At Lolli & Pops Brands, we believe gifting is more than a transaction—it’s a human connection. From premium sweets at Lolli & Pops to handcrafted classics at Hammond’s Candies, we’re here to spread delight, one treat at a time.
We're looking for a Senior Manager, E-commerce & Retention Marketing to lead the digital growth engine across both brands. This role is equal parts strategic and hands-on, ideal for a performance-driven marketer who can balance numbers, narrative, and nuance.
Primary Responsibilities
Own E-commerce
Qualifications
Generosity can be an aspirational lifestyle.
At Lolli & Pops Brands, we believe gifting is more than a transaction—it’s a human connection. From premium sweets at Lolli & Pops to handcrafted classics at Hammond’s Candies, we’re here to spread delight, one treat at a time.
We're looking for a Senior Manager, E-commerce & Retention Marketing to lead the digital growth engine across both brands. This role is equal parts strategic and hands-on, ideal for a performance-driven marketer who can balance numbers, narrative, and nuance.
Primary Responsibilities
Own E-commerce
- Oversee day-to-day site performance, UX, and merchandising
- Drive conversion, AOV, and digital merchandising across Shopify
- Lead CRO testing and transition toward a unified L&P digital storefront
- Develop full-funnel email + SMS strategies (Klaviyo)
- Personalize campaigns and flows by audience segments
- Build loyalty flows, post-purchase journeys, and retention loops
- Manage paid social strategy (Meta, TikTok) with agency support
- Report on CAC, LTV, ROAS, and segment performance
Qualifications
- 5–8 years experience in Ecommerce, DTC, or Growth Marketing
- Ownership of retention marketing (email/SMS) and paid media performance
- Fluency in Shopify, Klaviyo, GA4, and Meta Ads Manager
- Strong analytical chops and customer empathy
- Located in the Denver Metro Area — hybrid role with 4 in-office days/week
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