Merchandise Planner
Reef
Date: 23 hours ago
City: Carlsbad, California
Salary:
$75,000
-
$105,000
per year
Contract type: Full time
Job Description: Merchandise Planner
Reports to: Director of Planning
Location: Carlsbad, CA (hybrid)
About REEF:
At REEF, we’re more than a premium footwear brand—we’re a community built on a deep love for the beach, surf culture, and creating high-quality products that fit active, adventurous lifestyles. For over 30 years, we’ve blended innovation with comfort, style, and versatility, making us a global leader in footwear and apparel.
As industry pioneers, we are committed to setting the standard for environmental and social responsibility. We prioritize sustainable design—using water-based glues, recycled materials, and other low-impact innovations—while actively supporting organizations like Urban Surf 4 Kids and the Surfrider Foundation. Beyond our products, we empower our employees and brand advocates to give back, fostering a culture of purpose and impact.
Role Overview:
Our Merchandise Planner is responsible for developing and executing inventory and sales plans to optimize product availability and maximize sales for our Ecommerce business channel. This role combines data analysis, forecasting and strategic planning to ensure the right products are in stock at the right time to meet consumer demand. The ideal candidate is analytical, detail-oriented and thrives in a fast-paced environment, collaborating with merchandising, marketing and operations to drive business growth. This is a full-time, exempt position. Employees are required to work a hybrid schedule. (3) Days in office at our HQ in Carlsbad, and (2) Days Remote.
Job Responsibilities:
REEF Lifestyle LLC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.
Pay Transparency:
REEF Lifestyle LLC complies with all applicable state and local laws regarding pay transparency. For positions located in California, the hourly range or salary for this role is $75-$105k. Please note that final compensation will be determined based on factors such as the candidate's qualifications and experience. Additional benefits and compensation details will be shared during the offer process.
Reasonable Accommodations:
REEF Lifestyle LLC is committed to providing reasonable accommodation to qualified individuals with disabilities. If you need assistance or accommodation during the application process, please contact us directly. At-Will Employment: Employment at REEF Lifestyle LLC is on an at-will basis. This means that either the employee or REEF Lifestyle LLC may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law.
Reports to: Director of Planning
Location: Carlsbad, CA (hybrid)
About REEF:
At REEF, we’re more than a premium footwear brand—we’re a community built on a deep love for the beach, surf culture, and creating high-quality products that fit active, adventurous lifestyles. For over 30 years, we’ve blended innovation with comfort, style, and versatility, making us a global leader in footwear and apparel.
As industry pioneers, we are committed to setting the standard for environmental and social responsibility. We prioritize sustainable design—using water-based glues, recycled materials, and other low-impact innovations—while actively supporting organizations like Urban Surf 4 Kids and the Surfrider Foundation. Beyond our products, we empower our employees and brand advocates to give back, fostering a culture of purpose and impact.
Role Overview:
Our Merchandise Planner is responsible for developing and executing inventory and sales plans to optimize product availability and maximize sales for our Ecommerce business channel. This role combines data analysis, forecasting and strategic planning to ensure the right products are in stock at the right time to meet consumer demand. The ideal candidate is analytical, detail-oriented and thrives in a fast-paced environment, collaborating with merchandising, marketing and operations to drive business growth. This is a full-time, exempt position. Employees are required to work a hybrid schedule. (3) Days in office at our HQ in Carlsbad, and (2) Days Remote.
Job Responsibilities:
- Develop and maintain accurate sales, inventory and demand forecasts based on historical data, market trends and consumer insights
- Collaborate with the merchandising team to create seasonal and annual assortments plans that align with brand strategy
- Manage inventory levels, optimize inventory flow, and identify opportunities for replenishment, reorders and markdowns; develop inventory benchmarks
- Develop and maintain annual, seasonal and monthly merchandising plans; own communication of buy plans and quantities
- Analyze sales data, identify trends, and provide insights to optimize product assortment and maximize profitability, comfortable with scenario modeling
- Build and maintain weekly/monthly reports and present recaps to cross-functional teams
- Assist the broader Ecommerce and Supply Chain departments with other projects and tasks as needed
- Other duties, as assigned
- Bachelor’s degree in Business, Finance, Supply Chain or a related field
- 3-5 years’ experience in merchandise planning, inventory management or financial analysis; preferably for a retail, product or e-commerce company
- Open, clear, and respectful communication throughout all levels of the organization.
- Strong analytical skills and ability to creatively use available data to answer key business questions.
- Advanced Excel skills including complex formulas, pivot tables, financial modeling, and efficient management of large datasets for inventory and sales analysis
- Understanding of retail math and key metrics: Sales, gross margin, ROI, weeks of supply, turn, etc.
- Attention to detail and quality, rigorously checks own work for accuracy.
- Aptitude to learn technical applications quickly. Experience with SAP a plus.
- Enjoys analyzing data and storytelling
- Entrepreneurial mindset, with a passion for improving and building new processes.
- Must be able to carry, lift and/or move up to 50 pounds.
- While performing the duties of this position, the associate is subject to an office environment and must adhere to the rules and safety regulations of the facility.
REEF Lifestyle LLC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.
Pay Transparency:
REEF Lifestyle LLC complies with all applicable state and local laws regarding pay transparency. For positions located in California, the hourly range or salary for this role is $75-$105k. Please note that final compensation will be determined based on factors such as the candidate's qualifications and experience. Additional benefits and compensation details will be shared during the offer process.
Reasonable Accommodations:
REEF Lifestyle LLC is committed to providing reasonable accommodation to qualified individuals with disabilities. If you need assistance or accommodation during the application process, please contact us directly. At-Will Employment: Employment at REEF Lifestyle LLC is on an at-will basis. This means that either the employee or REEF Lifestyle LLC may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law.
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