Product Marketing Manager

Position: Product Marketing Manager

Position Location: Los Angeles (Onsite)

Start Date: Immediate

About: The Premier Lacrosse League (PLL) is a professional lacrosse league in North America, composed of 8 teams rostered with the best players in the world. Co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, The Raine Group, Creative Artists Agency (CAA), and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague) and YouTube (YouTube.com/PLL).

Company Values

• Stay Grounded
• Think Critically
• Be Helpful
• Encourage Creativity
• Persevere Through the Noise
• Operate Like an Owner
  
  

Position Overview

You will craft and execute GTM plans for new features and products, define positioning & messaging that resonates with fans, and drive adoption of core products such as PLL Nation, the PLL App, and Fantasy. You’ll partner cross‑functionally with Product, Tech, Marketing, and Content teams while leveraging data and AI to optimize campaigns and the fan experience.

Qualifications

• Experience developing end‑to‑end GTM playbooks for product launches, feature releases, and seasonal campaigns.
• Ability to craft clear, differentiated value propositions for core products (app features, gamification, league tools).
• Synthesize fan feedback and translate it into product features.
• Develop public-facing messaging and narratives around core PLL products focused on acquisition, activation, and retention.
• A strong ability to effectively utilize data and perform analysis to support product strategy. Ability to measure lifecycle funnel, build audience segments, and recommend optimizations.
• Coordinate cross-functionally with content, partnerships, and marketing to produce collateral, content, and launch assets.
• Surface insights and opportunities to inform product direction and marketing priorities.
  
  

Requirements

• 2+ years of product marketing experience at a consumer‑tech, sports‑tech, or entertainment company
• Proven track record delivering successful GTM launches
• Strong expertise in messaging frameworks, positioning, and value‑prop development
• Enjoys doing individual contributor product management work and diving in the details
• Hands‑on experience in marketing loyalty/gamification programs or similar
• Familiarity with AI/ML concepts and applying data‑driven tactics to marketing campaigns
• Excellent written and verbal communication that allows to translate technical features into fan‑focused benefits
• Background in email marketing platforms, marketing automation, and analytics tools (e.g. Braze, HubSpot)
• UX or creative design sensibility, comfortable critiquing assets and storyboarding campaigns
• Prior work at an early‑stage or startup environment
• Proficient in SQL or similar query language
  
  

Compensation

• $75K - $90K
• Based on the candidate’s experience, seniority, and location
• The total compensation package includes Annual Bonus, Health, Life, Dental, and Vision Insurance, 401(k) plan, Equity Sharing, Mental Health Stipend, Unlimited PTO, and Paid Parental Leave
  
  

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.