Director of Marketing & Ecommerce
W3Global
Date: 3 weeks ago
City: The Woodlands, Texas
Contract type: Full time
Job Description
Position Title: Director of Marketing & Ecommerce
Reports To: CEO
Location: The Woodlands, TX
Position: Full-Time
Position Overview
The Director of Marketing and Ecommerce will be responsible for architecting and executing the end-to-end marketing strategy for our client, driving brand awareness, customer acquisition, and ecommerce performance. This role spans digital and traditional channels, with a focus on leveraging new media, innovative technologies, and bold creative thinking to stand out in a competitive market. With a deep understanding of the industry and a sharp eye for opportunity, you will partner closely with executive leadership to define our marketing roadmap in a fast-paced, entrepreneurial environment.
Your leadership will directly influence our position in the market, enabling scalable demand generation, eCommerce growth, and long-term customer loyalty. You will be responsible for building and guiding a high-performing marketing team while aligning all initiatives with business goals and operational excellence.
Responsibilities
Marketing & Ecommerce Strategy:
Develop and own our holistic marketing strategy-online and offline-with a focus on generating revenue, brand awareness, customer engagement, acquisition, and retention.
Lead strategy and execution for all digital marketing channels including PPC, SEO, email, retargeting, social media, display, affiliate, content marketing, and shopping feeds.
Explore and pilot emerging media formats (e.g., influencer marketing, live shopping, interactive content, new ad platforms, AI-based personalization tools) to drive customer attention and engagement.
Establish and manage ecommerce strategy, including customer journey optimization, site performance, and conversion rate improvements.
Leadership & Team Management
Lead, develop, and mentor a high-performing team of marketing and ecommerce professionals, including acquisition, content, creative, analytics, and ecommerce operations.
Foster a culture of creativity, accountability, data-driven decision-making, and continuous improvement.
Collaborate closely with Sales, Product Management, IT, Customer Service, and Finance to ensure consistent messaging, alignment of goals, and seamless execution of cross-functional initiatives.
Brand Building & Market Positioning
Make Noise. Get people to notice us. Capture attention. Disrupt.
Shape and protect our brand identity, ensuring consistency across all touchpoints.
Develop compelling campaigns that highlight our value proposition-premium quality at unmatched prices.
Create positioning that differentiates us from established players (e.g., Grainger, Uline, Fastenal) and retail competitors (e.g., Lowe's, Home Depot).
Digital & Demand Generation
Drive growth through digital channels including SEO/SEM, email, paid advertising, social media, and retargeting.
Leverage new media tools and channels to differentiate us from competitors, bring B2C tools into B2B and vice versa
Manage and optimize the marketing funnel to improve conversion rates and reduce customer acquisition cost (CAC).
Leverage marketing automation and CRM platforms to execute high-performing campaigns.
Market & Competitive Intelligence
Conduct ongoing market research to assess customer needs, competitive dynamics, and pricing strategies.
Translate insights into actionable marketing plans and go-to-market initiatives.
Team & Budget Oversight
Recruit, develop, and lead a results-driven marketing team.
Manage departmental budget, ensuring effective allocation of resources across brand and performance initiatives.
Collaborate cross-functionally with sales, product, and operations to align marketing efforts with business execution.
Analytics & Reporting
Define key marketing KPIs and provide regular performance reporting to executive leadership.
Continuously test, measure, and iterate on marketing initiatives to maximize ROI and effectiveness.
Key Metrics
Marketing-attributed revenue
Customer acquisition cost (CAC)
Return on ad spend (ROAS)
Website traffic and conversion rates
Lead-to-customer conversion rate
Customer lifetime value (CLTV)
Qualifications
10+ years of progressive marketing leadership experience, in B2B or B2C, ecommerce, industrial, or high-growth environments.
Proven track record of owning and scaling digital customer acquisition channels in a performance-driven culture.
Hands-on experience with ecommerce platforms (e.g., Shopify Plus), marketing analytics tools, CRM systems, and martech stacks.
Strong creative sensibility combined with deep analytical skills-comfortable moving between brainstorming sessions and performance reviews.
Experience managing in-house teams and outside agencies or contractors.
Exceptional communication, leadership, and organizational skills.
Bachelor's degree in Marketing, Business, or a related field (MBA a plus).
Benefits & Perks
Our client offers a competitive and comprehensive benefits package designed to support your well-being and success:
Competitive base salary + performance-based bonus structure
Health insurance (medical, dental, vision) for employees
Generous PTO policy and paid holidays
401(k) with company matching
Entrepreneurial, high-performance work culture
Opportunity to make a direct impact in a fast-scaling business
Position Title: Director of Marketing & Ecommerce
Reports To: CEO
Location: The Woodlands, TX
Position: Full-Time
Position Overview
The Director of Marketing and Ecommerce will be responsible for architecting and executing the end-to-end marketing strategy for our client, driving brand awareness, customer acquisition, and ecommerce performance. This role spans digital and traditional channels, with a focus on leveraging new media, innovative technologies, and bold creative thinking to stand out in a competitive market. With a deep understanding of the industry and a sharp eye for opportunity, you will partner closely with executive leadership to define our marketing roadmap in a fast-paced, entrepreneurial environment.
Your leadership will directly influence our position in the market, enabling scalable demand generation, eCommerce growth, and long-term customer loyalty. You will be responsible for building and guiding a high-performing marketing team while aligning all initiatives with business goals and operational excellence.
Responsibilities
Marketing & Ecommerce Strategy:
Develop and own our holistic marketing strategy-online and offline-with a focus on generating revenue, brand awareness, customer engagement, acquisition, and retention.
Lead strategy and execution for all digital marketing channels including PPC, SEO, email, retargeting, social media, display, affiliate, content marketing, and shopping feeds.
Explore and pilot emerging media formats (e.g., influencer marketing, live shopping, interactive content, new ad platforms, AI-based personalization tools) to drive customer attention and engagement.
Establish and manage ecommerce strategy, including customer journey optimization, site performance, and conversion rate improvements.
Leadership & Team Management
Lead, develop, and mentor a high-performing team of marketing and ecommerce professionals, including acquisition, content, creative, analytics, and ecommerce operations.
Foster a culture of creativity, accountability, data-driven decision-making, and continuous improvement.
Collaborate closely with Sales, Product Management, IT, Customer Service, and Finance to ensure consistent messaging, alignment of goals, and seamless execution of cross-functional initiatives.
Brand Building & Market Positioning
Make Noise. Get people to notice us. Capture attention. Disrupt.
Shape and protect our brand identity, ensuring consistency across all touchpoints.
Develop compelling campaigns that highlight our value proposition-premium quality at unmatched prices.
Create positioning that differentiates us from established players (e.g., Grainger, Uline, Fastenal) and retail competitors (e.g., Lowe's, Home Depot).
Digital & Demand Generation
Drive growth through digital channels including SEO/SEM, email, paid advertising, social media, and retargeting.
Leverage new media tools and channels to differentiate us from competitors, bring B2C tools into B2B and vice versa
Manage and optimize the marketing funnel to improve conversion rates and reduce customer acquisition cost (CAC).
Leverage marketing automation and CRM platforms to execute high-performing campaigns.
Market & Competitive Intelligence
Conduct ongoing market research to assess customer needs, competitive dynamics, and pricing strategies.
Translate insights into actionable marketing plans and go-to-market initiatives.
Team & Budget Oversight
Recruit, develop, and lead a results-driven marketing team.
Manage departmental budget, ensuring effective allocation of resources across brand and performance initiatives.
Collaborate cross-functionally with sales, product, and operations to align marketing efforts with business execution.
Analytics & Reporting
Define key marketing KPIs and provide regular performance reporting to executive leadership.
Continuously test, measure, and iterate on marketing initiatives to maximize ROI and effectiveness.
Key Metrics
Marketing-attributed revenue
Customer acquisition cost (CAC)
Return on ad spend (ROAS)
Website traffic and conversion rates
Lead-to-customer conversion rate
Customer lifetime value (CLTV)
Qualifications
10+ years of progressive marketing leadership experience, in B2B or B2C, ecommerce, industrial, or high-growth environments.
Proven track record of owning and scaling digital customer acquisition channels in a performance-driven culture.
Hands-on experience with ecommerce platforms (e.g., Shopify Plus), marketing analytics tools, CRM systems, and martech stacks.
Strong creative sensibility combined with deep analytical skills-comfortable moving between brainstorming sessions and performance reviews.
Experience managing in-house teams and outside agencies or contractors.
Exceptional communication, leadership, and organizational skills.
Bachelor's degree in Marketing, Business, or a related field (MBA a plus).
Benefits & Perks
Our client offers a competitive and comprehensive benefits package designed to support your well-being and success:
Competitive base salary + performance-based bonus structure
Health insurance (medical, dental, vision) for employees
Generous PTO policy and paid holidays
401(k) with company matching
Entrepreneurial, high-performance work culture
Opportunity to make a direct impact in a fast-scaling business
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