Senior Brand Manager MyFreeStyle US
Abbott
Date: 3 weeks ago
City: Alameda, California
Salary:
$128,000
-
$256,000
per year
Contract type: Full time
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Working at Abbott
At Abbott, You Can Do Work That Matters, Grow, And Learn, Care For Yourself And Your Family, Be Your True Self, And Live a Full Life. You’ll Also Have Access To
This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.
As Senior Brand Manager, MyFreeStyle US, you are the owner of marketing strategies that drive customer engagement through MyFreeStyle US support program, particularly focused on MyFreeStyle App. You will own direct-to-consumer email, SMS and in-app marketing campaigns that will support customers as they start their FreeStyle Libre sensor experience. You'll partner with creative agencies on strategy, segmentation, messaging, imagery and key metrics to develop compelling in-app experience, as well as leverage email, SMS and other channels for promotional campaigns. You'll define audience, determine email cadences and establish KPIs for each campaign. You'll present marketing tactics and results to cross-functional partners and leadership. If you love finding new and creative ways on how to support patients whilst they engage with explore our products across multiple channels, creating messaging and analyze channel metrics to driving business KPIs, this role is for you!
What You’ll Work On
Focus: Lead end-to-end promotional strategy for customer engagement and retention, primarily focused on the MyFreeStyle App
Segmentation: Define audience segments and establish KPIs
Marketing Journeys: Partner with creative agencies to design retention-focused journeys and content mapping
Content and App Development: Lead app content creation and feature enhancements
Promotional Campaigns: Deploy 360° campaigns including email, SMS, and in-app promotions
App Enhancement: Expand MyFreeStyle App features and develop future roadmap
Reporting: Present marketing tactics and results to leadership
Annual Planning: Support tactical and channel plan creation
Collaboration: Work with customer service, R&D, software product managers, and regulatory teams
Project Management: Ensure seamless in-app customer experience and promotional plan
Analysis: Identify gaps and generate insights through analytics
Innovation: Bring out-of-the-box thinking and innovative ideas to enhance marketing strategies
Fast-Paced Environment: Thrive in a dynamic, fast-paced setting, adapting quickly to new challenges
Outgoing Character: Leverage an outgoing personality to build strong relationships and connect the dots between various stakeholders
Management: Handle budgets, vendors, and resources
Optimization: Enhance in-app patient support programs and promotional strategy
Agency Partnership: Provide feedback on email content and design
Performance Tracking: Report KPIs and optimize the marketing funnel
Testing: Optimize campaign performance through testing
Creative Briefs: Write creative briefs and backend business requirements
Documentation: Document customer journeys across multiple segments
Required Qualifications
Bachelors Degree with at least 4-6 years of related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.
Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.
Retention Campaigns: Proven experience in retention-focused marketing
Mobile Health Applications: Experience with mobile health apps
Experience in web and consumer marketing, market access, trade, customer service
Preferred Qualifications
Writing creative briefs and documenting customer journeys
Working with PMO, R&D, software product managers, and e-health mobile applications
Salesforce Marketing Cloud or similar ESP management
Managing large customer databases, mobile feature enhancements, and content calendars
Cross-functional collaboration
Managing contractors and agencies
MBA or related master's degree
Experience with medical device, pharmaceutical, biotech, or similar regulated industry
Apply Now
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.
The base pay for this position is $128,000.00 – $256,000.00. In specific locations, the pay range may vary from the range posted.
Working at Abbott
At Abbott, You Can Do Work That Matters, Grow, And Learn, Care For Yourself And Your Family, Be Your True Self, And Live a Full Life. You’ll Also Have Access To
- Career development with an international company where you can grow the career you dream of.
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution.
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.
As Senior Brand Manager, MyFreeStyle US, you are the owner of marketing strategies that drive customer engagement through MyFreeStyle US support program, particularly focused on MyFreeStyle App. You will own direct-to-consumer email, SMS and in-app marketing campaigns that will support customers as they start their FreeStyle Libre sensor experience. You'll partner with creative agencies on strategy, segmentation, messaging, imagery and key metrics to develop compelling in-app experience, as well as leverage email, SMS and other channels for promotional campaigns. You'll define audience, determine email cadences and establish KPIs for each campaign. You'll present marketing tactics and results to cross-functional partners and leadership. If you love finding new and creative ways on how to support patients whilst they engage with explore our products across multiple channels, creating messaging and analyze channel metrics to driving business KPIs, this role is for you!
What You’ll Work On
Focus: Lead end-to-end promotional strategy for customer engagement and retention, primarily focused on the MyFreeStyle App
Segmentation: Define audience segments and establish KPIs
Marketing Journeys: Partner with creative agencies to design retention-focused journeys and content mapping
Content and App Development: Lead app content creation and feature enhancements
Promotional Campaigns: Deploy 360° campaigns including email, SMS, and in-app promotions
App Enhancement: Expand MyFreeStyle App features and develop future roadmap
Reporting: Present marketing tactics and results to leadership
Annual Planning: Support tactical and channel plan creation
Collaboration: Work with customer service, R&D, software product managers, and regulatory teams
Project Management: Ensure seamless in-app customer experience and promotional plan
Analysis: Identify gaps and generate insights through analytics
Innovation: Bring out-of-the-box thinking and innovative ideas to enhance marketing strategies
Fast-Paced Environment: Thrive in a dynamic, fast-paced setting, adapting quickly to new challenges
Outgoing Character: Leverage an outgoing personality to build strong relationships and connect the dots between various stakeholders
Management: Handle budgets, vendors, and resources
Optimization: Enhance in-app patient support programs and promotional strategy
Agency Partnership: Provide feedback on email content and design
Performance Tracking: Report KPIs and optimize the marketing funnel
Testing: Optimize campaign performance through testing
Creative Briefs: Write creative briefs and backend business requirements
Documentation: Document customer journeys across multiple segments
Required Qualifications
Bachelors Degree with at least 4-6 years of related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.
Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.
Retention Campaigns: Proven experience in retention-focused marketing
Mobile Health Applications: Experience with mobile health apps
Experience in web and consumer marketing, market access, trade, customer service
Preferred Qualifications
Writing creative briefs and documenting customer journeys
Working with PMO, R&D, software product managers, and e-health mobile applications
Salesforce Marketing Cloud or similar ESP management
Managing large customer databases, mobile feature enhancements, and content calendars
Cross-functional collaboration
Managing contractors and agencies
MBA or related master's degree
Experience with medical device, pharmaceutical, biotech, or similar regulated industry
Apply Now
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.
The base pay for this position is $128,000.00 – $256,000.00. In specific locations, the pay range may vary from the range posted.
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