Director of Marketing

What started as a small group of families gathered around a kitchen table in 1979 has blossomed into the nation's leading voice on mental health. The National Alliance on Mental Illness (NAMI) is the nation's largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.

Today, we are an alliance of hundreds of local affiliates, state organizations and a national office that work in communities across the United States to raise awareness and provide support and education that was not previously available to those in need. NAMI advocates for all who are affected by mental illness, both the individuals and the people in their lives. We work to address disparities and injustices and to promote dignity and inclusion for all people with mental illness and their families. In addition to being advocates, we educate, we listen, and we lead as evidenced by our public awareness campaigns, the range of programs we provide, and our strong public policy.

We currently have an opening for the Director of Marketing. The Director of Marketing is responsible for the creation, implementation, and measurement of integrated marketing efforts that elevate NAMI's brand, engage key audiences, and drive participation across programs and initiatives. This includes shaping and protecting NAMI's visual identity and voice across all platforms-from national campaigns and digital engagement to print collateral, video, and social media-ensuring brand consistency, clarity, and impact.

Reporting to the Chief Communications and Marketing Officer, the Director ensures that marketing efforts are aligned with NAMI's strategic plan, organizational values, and long-term goals. They oversee a dynamic and multidisciplinary team of approximately 11 professionals, guiding campaign development, digital marketing, and brand strategy in service of NAMI's mission to build better lives for those affected by mental illness.

This full-time position is based out of our Arlington VA office 3 days per week. May work hybrid the additional 2 days.

Salary Range: $120k - $130k

Essential Duties And Responsibilities

• Drive the development, implementation, and measurement of integrated marketing strategies that support the goals of NAMI's strategic plan, increase visibility, and drive audience engagement.
• Ensure that all marketing content and creative assets reflect NAMI's mission, values, and commitment to inclusion-and are grounded in the goals and priorities of NAMI's strategic plan.
• Partner with teams across the organization-including Communications, Development, Programs, Alliance Relations, Government Relations, and the Office of Innovation-to develop integrated marketing and messaging strategies that advance cross-functional priorities.
• Translate programs and campaigns into compelling multi-channel strategies that activate target audiences and deliver measurable impact, using data to inform decisions and optimize outcomes.
• Oversee brand development, design, and content strategy across all channels to ensure consistency, clarity, and accessibility.
• Drive the development and strategic use of video-particularly short-form, story-driven content-to deepen engagement and expand reach across campaigns, social media, the website, and events, with clear metrics for performance.
• Manage systems for measuring campaign performance, including KPIs, analytics dashboards, and actionable optimization recommendations that track progress against strategic goals.
• Supervise team structure, staffing, and professional development to foster a high-performing and collaborative environment.
• Direct the intake process and team workflows to ensure resources are deployed effectively and aligned to strategic priorities, with regular tracking of output and efficiency.
• Manage multiple budgets and expenses related to assigned projects and deliverables, ensuring alignment with organizational goals and performance benchmarks.
• Strategically manage relationships with select external vendors, agencies, and consultants-primarily for specialized creative, digital, or media needs-ensuring clear deliverables and accountability through performance metrics and reporting.
• Support grant proposals, campaign reporting, and board communications with marketing data, audience insights, and compelling visuals that convey reach and impact.
• Assist with funding proposals and grant reports related to communications/marketing initiatives; ensure communications deliverables in grants are met and meet with key funders and donors as needed.
• Create quarterly reports and presentations that synthesize analytics and strategic outcomes.
• Represent NAMI in presentations to the Board, the field, and donors and funders, as needed, using data and stories to illustrate marketing impact and alignment with strategic objectives.
  
  

Minimum Qualifications

• Bachelor's degree in a related field
• At least 10 years of progressive experience in nonprofit, agency, or mission-driven marketing, with a track record of success leading brand, digital, and campaign strategies
• Experience in mental health, public health, or related social impact fields is strongly preferred
• Skilled at navigating complex, fast-paced environments-ideally with experience in agency, matrixed, or multi-client settings
• Demonstrated success leading, mentoring, and developing high-performing marketing teams of 10 or more, with direct oversight of mid- to senior-level staff; provides clear direction and thoughtful guidance, balancing trust in team members with active engagement to ensure accountability, collaboration, and high-quality execution
• Demonstrated experience in integrated marketing planning, content strategy, and creative development across digital, social, and print platforms
• Exceptional project management and organizational skills, with the ability to manage competing priorities, meet deadlines, and ensure high-quality communications outcomes under pressure
• Proficiency in digital marketing platforms and analytics tools (e.g., Salesforce, Marketing Cloud, Google Analytics, CMS platforms)
• Ability to define and manage deadlines, manage multiple tasks, and ensure quality communications outcomes
• Excellent verbal and interpersonal communications skills, with extensive public speaking experience
• Excellent writing, proofreading, copyediting, and substantive editing skills
• Must pass background check
  
  

Benefits

Your salary is only one component of the total compensation package. NAMI offers a range of standard and unique benefits that are reviewed annually:

• Generous and comprehensive Health, Dental, and Vision Plans
• Paid Time Off: Vacation, Personal, and Sick Leave
• Paid Parental Leave
• 403(b) retirement plan
• Flexible Spending Accounts for health care, dependent care and commuter expenses
• Life Insurance and Disability coverage paid by NAMI
• Flexible Work and Telework programs
• Professional Development Reimbursement program
• A variety of wellness offerings to support team members
• Employee Referral Program
• The Employee Assistance Program (EAP) which provides support for personal and family problems common in contemporary life
  
  

NAMI is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive workforce. NAMI prohibits discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, marital status, age, disability, veteran status, sexual orientation, gender identity or expression, pregnancy, childbirth or related medical conditions, genetic information or any other legally protected group status. We also provide reasonable accommodation for candidates with disability.