Lead Product Marketing Manager
UKG
Date: 1 day ago
City: Lowell, Massachusetts
Salary:
$112,300
-
$161,400
per year
Contract type: Full time
Company Overview
With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we’re only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on.
At UKG, you get more than just a job. You get to work with purpose. Our team of U Krewers are on a mission to inspire every organization to become a great place to work through our award-winning HR technology built for all.
Here, we know that you’re more than your work. That’s why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose — a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. If you’re passionate about our purpose — people —then we can’t wait to support whatever gives you purpose. We’re united by purpose, inspired by you.
Position Summary
In the role of Lead Product Marketing Manager, this individual will be creative, strategic, and inspiring as they join a team of high performing product marketers. This role will focus on building and executing the product marketing strategy for UKG Pro’s AI (artificial intelligence) product – UKG Bryte. The role will include the development of marketing materials, programs, and product marketing initiatives related to UKG Bryte / AI. The Product Marketing Manager will understand the global HCM & WFM markets, the impact of AI across SaaS, and will be responsible for collaborating with individuals throughout UKG to drive UKG Pro’s AI strategy, craft compelling messaging, and launch new AI use cases.
Primary Duties And Responsibilities
Where we’re going
UKG is on the cusp of something truly special. Worldwide, we already hold the #1 market share position for workforce management and the #2 position for human capital management. Tens of millions of frontline workers start and end their days with our software, with billions of shifts managed annually through UKG solutions today. Yet it’s our AI-powered product portfolio designed to support customers of all sizes, industries, and geographies that will propel us into an even brighter tomorrow!
Equal Opportunity Employer
UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.
View The EEO Know Your Rights poster
UKG participates in E-Verify. View the E-Verify posters here .
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Disability Accommodation in the Application and Interview Process
For individuals with disabilities that need additional assistance at any point in the application and interview process, please email [email protected] .
The pay range for this position is $112,300 to $161,400, however, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for a short-term incentive and a long-term incentive as part of total compensation. Information about UKG’s comprehensive benefits can be reviewed on our careers site at https://www.ukg.com/careers
With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we’re only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on.
At UKG, you get more than just a job. You get to work with purpose. Our team of U Krewers are on a mission to inspire every organization to become a great place to work through our award-winning HR technology built for all.
Here, we know that you’re more than your work. That’s why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose — a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. If you’re passionate about our purpose — people —then we can’t wait to support whatever gives you purpose. We’re united by purpose, inspired by you.
Position Summary
In the role of Lead Product Marketing Manager, this individual will be creative, strategic, and inspiring as they join a team of high performing product marketers. This role will focus on building and executing the product marketing strategy for UKG Pro’s AI (artificial intelligence) product – UKG Bryte. The role will include the development of marketing materials, programs, and product marketing initiatives related to UKG Bryte / AI. The Product Marketing Manager will understand the global HCM & WFM markets, the impact of AI across SaaS, and will be responsible for collaborating with individuals throughout UKG to drive UKG Pro’s AI strategy, craft compelling messaging, and launch new AI use cases.
Primary Duties And Responsibilities
- Collaborate with a team of high performing product marketers, developing product marketing strategies and executing against plans – focused on UKG Pro’s AI (UKG Bryte)
- Align closely with Product Management, understanding UKG Bryte / AI product innovation and leading roadmap delivery and amplification
- Craft compelling messages across various buyer personas, marketing channels and geographies that communicate our strengths, differentiators, and business value
- Collaborate with individuals and teams throughout the company, including Sales, Presales, Services, Marketing and Product teams, helping teams communicate complex platform features with clarity and impact
- Launch successful AI use cases and new products to market (NPIs), leading all activity including marketing content, pipeline acceleration, internal enablement, customer education and communication
- Align messaging across external assets, product UI, customer-facing materials, and internal go-to-market (GTM) tools to ensure consistency and brand cohesion.
- Create compelling content—presentations, solution briefs, whitepapers—that clearly articulate product value from both technical and strategic perspectives.
- Empower GTM teams with resources that highlight platform capabilities, ecosystem flexibility, and AI-driven innovations.
- Partner with Sales Enablement to deliver impactful training sessions and scale enablement programs across the revenue organization.
- Transform customer feedback, usage data, and market research into actionable insights that inform product marketing strategy and content.
- Collaborate with Demand Generation to craft content that supports key buyer journey stages and drives campaign performance.
- Guide customer adoption strategies of UKG’s AI / Bryte solutions, driving adoption metrics within the customer base
- Research and analyze HCM / WFM and AI (artificial intelligence) market trends to improve UKG’s global positioning and messaging
- 5+ years prior product marketing experience
- Prior experience in the HR/payroll/WFM or technology (AI) industry
- Strong strategic planning and product launch experience
- Effective leadership and presentation skills
- Excellent people skills with the ability to interact well with cross-functional teams
- Enthusiastic, innovative, and creative spirit
- Ability to perform well in a fast-paced environment
- Strong organizational skills to effectively manage competing projects with tight deadlines
- Ability to think strategically and synthesize information
Where we’re going
UKG is on the cusp of something truly special. Worldwide, we already hold the #1 market share position for workforce management and the #2 position for human capital management. Tens of millions of frontline workers start and end their days with our software, with billions of shifts managed annually through UKG solutions today. Yet it’s our AI-powered product portfolio designed to support customers of all sizes, industries, and geographies that will propel us into an even brighter tomorrow!
Equal Opportunity Employer
UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.
View The EEO Know Your Rights poster
UKG participates in E-Verify. View the E-Verify posters here .
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Disability Accommodation in the Application and Interview Process
For individuals with disabilities that need additional assistance at any point in the application and interview process, please email [email protected] .
The pay range for this position is $112,300 to $161,400, however, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for a short-term incentive and a long-term incentive as part of total compensation. Information about UKG’s comprehensive benefits can be reviewed on our careers site at https://www.ukg.com/careers
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