Marketing Coordinator

Join our dynamic marketing team as a Marketing Coordinator, where you will have the opportunity to grow and develop your marketing skill set. In this role, you'll manage projects from conception to completion, create compelling content that resonates with our audiences, and ensure seamless execution of marketing initiatives. If you're a creative problem-solver who excels in multitasking and is ready to grow in an exciting, fast-paced environment, we'd love to hear from you!

Objectives

• Support digital marketing efforts with while ensuring alignment with company goals and branding
• Oversee project management and task coordination across marketing and other departments
• Write compelling copy that converts, maintaining consistency across platforms
• Assist in designing and producing assets to support campaigns
• Contribute to existing marketing programs, events, and new initiatives
  
  

Primary Responsibilities

Digital Marketing

• Support email and SMS marketing campaigns by writing copy, creating assets, building, and scheduling as needed.
• Assist in maintaining and improving automated email/SMS flows
• Regularly analyze and report on key metrics such as email open rates, click-through rates, loyalty redemption, and conversion data.
• Update website content (blog posts, event pages) and coordinate with the web designer for more complex needs.
• Support loyalty program initiatives, monitor reward redemptions, and identify trends in customer behavior.
  
  

Project Management & Task Coordination

• Develop, coordinate, and execute marketing campaigns, ensuring all deliverables are on schedule.
• Communicate campaign goals, timelines, and deliverables to relevant teams and stakeholders. Facilitate inter-departmental meetings or updates as needed.
• Maintain project management platform and marketing calendars to keep teams on track.
• Coordinate promotional assets and monitor team progress.
  
  

Copywriting

• Craft engaging, conversion-focused copy for a variety of channels, ensuring consistent brand voice and tone. Optimize content for search visibility.
• Employ SEO best practices and targeted keywords to enhance content visibility while maintaining compliance with industry guidelines.
• Proofread and edit for grammar, clarity, and brand alignment; maintain an organized library of marketing assets.
• Collaborate with designers and content teams to shape cohesive campaign strategies and storytelling.
  
  

Marketing Support

• Disseminate marketing updates to internal teams. Track and document customer questions or concerns from staff feedback.
• Manage ordering and inventory of swag and promotional items.
• Coordinate with external vendors for product/print design and ensure timely delivery.
• Support event planning, logistics, and day of event execution.
• Research industry trends, competitor strategies, and propose workflow enhancements for greater efficiency.
  
  

Required Skills & Qualifications

• Experience in marketing or similar position
• Knowledge of traditional and digital marketing, content marketing, social media marketing
• Proven copywriting skills and attention to detail
• Strong project management abilities, with experience using platforms like Basecamp or Asana
• Organized multitasker who can balance diverse projects and tight deadlines
• Ability to work independently as a self-starter, as well as collaboratively with a team
• Creative and analytical mindset, with the ability to see the big picture
• Working knowledge of Canva or similar graphic design tools
• Excellent communication skills across teams and departments
  
  

Preferred Skills & Qualifications

• Familiarity with Alpine IQ
• Intermediate to advanced graphic design skills (Adobe suite preferred)
• Hands-on experience building email/SMS campaigns with drag-and-drop editors
• Knowledge of cannabis products, consumer segments, and cannabis marketing nuances
• Understanding of compliance requirements and creative approaches within the cannabis industry
• Familiar with tools like Google Analytics, built-in email/SMS platform analytics, or other tracking systems