Assisted Living Sales & Marketing Director

Position Summary:

This position is responsible for directing, implementing, and overseeing the community’s marketing policies, objectives, and

initiatives. Prepare and implement a strategic sales and marketing plan to include resident and family community

relations. Review changes to the market place and adjust the plan accordingly. Maintain, record, and report the

results of the community’s strategic sales and marketing and public relations.

Responsibilities:

• Supports the Assisted Living Sales Manager and the Assisted Living Concierge to increase occupancy, meet
  
  
  

budgeted occupancy and revenue, and maintain a wait list for available apartments.

• Achieves move-in goals as identified by the Regional Director of Assisted Living.
• Develops tactics and timelines to meet sales’ objectives.
• Develops and implements a strategic sales plan by working with the Assisted Living Sales Manager, Assisted
  
  
  

Living Concierge and Assisted Living Manager. This detailed plan must be refined quarterly for review by the

Regional Director of Assisted Living.

• Plans and conducts tours, luncheons, seminars, and other special programs for referral groups and
  
  
  

Community Network Resources.

• Develops strong relationships with referral sources to increase inquiries and partnership opportunities.
• Manages and maintains PCC/CRM on a daily basis to reflect current documentation and next steps for each
  
  
  

prospect and professional referral sources.

• Participates in community service and civic group activities.
• Ability to show the skill of asking thought-provoking questions and elicit introspective.
• Interacts with other Community Team Members by developing and maintaining rapport, demonstrating
  
  
  

interpersonal sensitivity toward others.

• Evaluates the territory and competition for opportunities to improve our marketing efforts.
• Identifies potential strategic/high volume health care partners and develop long-term relationships.
• Develops and implements special events and activities in the community for increasing leads of prospective
  
  
  

residents.

• Monitors progress and adjusts the sales’ plan implementation on an ongoing basis.
• Researches and resolves in a timely manner all concerns or complaints reported by referral sources.
• Consistently establishes and reinforces networking relationships, finding and developing opportunities to
  
  
  

inform individuals or organizations about Aventura and services provided.

• Manages territory and time effectively.
• “Knows the competition” and applies that knowledge effectively.
• Performs all tasks and duties in an efficient and safe manner.
• Acts as a liaison between community resources and the Administrator and Assisted Living Manager.
• Is accountable to maintain projected census budget.
• Observes all work, safety and administrative policy training in performing all job assignments.
• Attends in-service training as required.
• Reports all suspicions of abuse, neglect and/or financial exploitations of a resident immediately to the
  
  
  

Assisted Living Manager, as described in the Company’s policy and procedures on report.

Education/Experience

Bachelor’s degree preferred, preferably in Communications, Marketing, Nursing, or related field experience in

Marketing and Public Relations.

• At least one (1) year experience in long term care, assisted living, senior living.
• Experience and judgement to plan and accomplish goals.
• Must possess a valid drivers’ license and vehicle.