Manager, Customer Development - Club & AFH
Unreal Snacks
Date: 16 hours ago
City: Boston, Massachusetts
Contract type: Full time
Remote
About UNREAL
We are UNREAL - a mission-based chocolate snack company that is changing the world by proving the foods we love most don't have to be so bad for us. UNREAL is altering the snacking landscape by reinventing America's favorite confections we all loved ... until we realized what we were eating. We've removed all the artificial stuff; dyes, corn syrup, soy, preservatives, chemicals, GMO's, and excess sugar to create chocolate snacks people can actually feel good about eating. And...the taste is UNREAL!
UNREAL products are available in over 25k locations nationwide, including Whole Foods, Costco, Walmart, Kroger, Publix, Target, and online at Thrive Market, Amazon and of course, unrealsnacks.com. And we are just getting started. Our aim is to be the global leader in better-for-you indulgent snacking. And it takes an UNREAL team to make that happen!
Job Summary
The Manager, Customer Development - Club & AFH will represent the internal voice of the customer across Club, Away From Home (AFH), and Drug channels at UNREAL. As a key member of the Commercial Team, you will be responsible for leading performance management, driving sales and brand operations planning, and supporting the development and execution of category strategies. Working cross-functionally with Sales, Marketing, Operations, and Finance, this role ensures that channel and customer insights are fully integrated into the development and execution of UNREAL's brand and category strategies. The Manager, Customer Development - Club & AFH will play a pivotal role in aligning retailer-specific strategies with broader business goals, including both in-store and omnichannel shopper marketing initiatives. This is an ideal opportunity for someone who is passionate about customer development, thrives in a fast-paced environment, and is eager to make a significant impact at a growing company.
The Manager, Customer Development - Club & AFH will be a vital member of the UNREAL Commercial Team and report directly to the Vice President, Customer Strategy & Planning.
What You'll Do
At UNREAL, we are dedicated to providing our employees with a comprehensive array of benefits and perks that resonate deeply with our Core Values. We believe in nurturing our team members, ensuring they feel supported and valued, and enabling them to bring their best selves to work. Below, you'll find an overview of what each UNREAL employee enjoys.
At UNREAL, our Core Values guide how we collaborate with our teammates and our external partners to bring our products to life. We search for candidates who encompass and build upon our Core Values, as outlined below:
Endlessly Pursue Better
Push yourself (and others!) to be the best you can be and do the best you can do. Challenge the status quo. Sweat the small details and don't settle. Hold yourself and our company to sky high standards that will bring us to excellence in all that we do.
Do The Right Thing
Always ask the question "what is the right thing to do?" of yourself, our company, and our partners.
Always a Teacher, Always a Student
Be open enough to share your knowledge and humble enough to absorb new knowledge. This never ending cycle is the cornerstone of growth.
Radiate Good Vibes
Embody the joy we bring to the world with a contagious positive energy.
Make Every Bite Matter
Deliver our promise to make the best bite ever. We will not sacrifice taste, health, or the planet.
Unreal Brands, Inc. is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, veteran or military status, genetic information, citizenship, or any other legally recognized protected basis under applicable federal, state, or local law.
We are UNREAL - a mission-based chocolate snack company that is changing the world by proving the foods we love most don't have to be so bad for us. UNREAL is altering the snacking landscape by reinventing America's favorite confections we all loved ... until we realized what we were eating. We've removed all the artificial stuff; dyes, corn syrup, soy, preservatives, chemicals, GMO's, and excess sugar to create chocolate snacks people can actually feel good about eating. And...the taste is UNREAL!
UNREAL products are available in over 25k locations nationwide, including Whole Foods, Costco, Walmart, Kroger, Publix, Target, and online at Thrive Market, Amazon and of course, unrealsnacks.com. And we are just getting started. Our aim is to be the global leader in better-for-you indulgent snacking. And it takes an UNREAL team to make that happen!
Job Summary
The Manager, Customer Development - Club & AFH will represent the internal voice of the customer across Club, Away From Home (AFH), and Drug channels at UNREAL. As a key member of the Commercial Team, you will be responsible for leading performance management, driving sales and brand operations planning, and supporting the development and execution of category strategies. Working cross-functionally with Sales, Marketing, Operations, and Finance, this role ensures that channel and customer insights are fully integrated into the development and execution of UNREAL's brand and category strategies. The Manager, Customer Development - Club & AFH will play a pivotal role in aligning retailer-specific strategies with broader business goals, including both in-store and omnichannel shopper marketing initiatives. This is an ideal opportunity for someone who is passionate about customer development, thrives in a fast-paced environment, and is eager to make a significant impact at a growing company.
The Manager, Customer Development - Club & AFH will be a vital member of the UNREAL Commercial Team and report directly to the Vice President, Customer Strategy & Planning.
What You'll Do
- Support Field Sales in sell-in and key account management across Club, AFH, and Drug channels by implementing channel-specific strategies
- Serve as the voice of the retailer through collaboration with Operations, Brand Marketing/Innovation, and Finance teams
- Represent customer needs in key organizational processes such as Sales and Operations Planning (S&OP), business planning, customer onboarding, and innovation development
- Support the development and execution of customer promotional strategies
- Contribute to innovation and renovation business cases, including analysis of pack sizes by channel, pricing strategies, distribution targets, and trade margins
- Manage customer onboarding and maintain retailer portals
- Lead the development and creation of materials for multiple industry, retailer, and distributor trade show events
- Develop and manage internal retailer sampling processes for existing items and new innovations
- Partner with Brand Innovation team to provide retailer-specific insights and support the execution of product launches for Valentine's Day, Easter, Halloween, and the Holiday season
- 3-5 years of experience in Sales or Customer Development within the consumer goods industry
- Strong understanding of customer operations and channel dynamics
- Proven ability to demonstrate analytical thinking and data-driven decision making processes
- Hands-on experience creating compelling, insight-driven customer selling stories
- Demonstrable ability to leverage Category Management generated insights to develop and execute fully integrated brand and category strategies
- Solid business and financial acumen, including a firm understanding of Net Revenue Management principles
- Proactive self-starter who thrives in fast-paced, ambiguous environments
- General knowledge of and passion for the food industry and landscape
- Proficiency in CPG data tools, (e.g., SPINS, Nielsen, IRI) is a plus
At UNREAL, we are dedicated to providing our employees with a comprehensive array of benefits and perks that resonate deeply with our Core Values. We believe in nurturing our team members, ensuring they feel supported and valued, and enabling them to bring their best selves to work. Below, you'll find an overview of what each UNREAL employee enjoys.
- Competitive salary and bonus
- Unlimited PTO & all federal holidays off
- Health, Dental, and Vision insurance - employee premiums are 100% covered, dependent premiums covered at 60%
- Health Reimbursement Account
- 401(k) with company match (eligible to participate after 6 months from hire)
- Up to 18 weeks Paid Parental Leave
- Paid Caregiver, Medical, & Bereavement Leave
- Tuition Reimbursement & Professional Development Stipend
- Wellness Stipend
- Monthly Home Office Stipend
- Coworking Stipend for remote employees
- Donation Matching Program
- Paid Volunteer Days
- Unlimited chocolate
- Great teammates and team culture - including department & team events
- Exposure to exciting opportunities at a rapidly growing brand!
At UNREAL, our Core Values guide how we collaborate with our teammates and our external partners to bring our products to life. We search for candidates who encompass and build upon our Core Values, as outlined below:
Endlessly Pursue Better
Push yourself (and others!) to be the best you can be and do the best you can do. Challenge the status quo. Sweat the small details and don't settle. Hold yourself and our company to sky high standards that will bring us to excellence in all that we do.
Do The Right Thing
Always ask the question "what is the right thing to do?" of yourself, our company, and our partners.
Always a Teacher, Always a Student
Be open enough to share your knowledge and humble enough to absorb new knowledge. This never ending cycle is the cornerstone of growth.
Radiate Good Vibes
Embody the joy we bring to the world with a contagious positive energy.
Make Every Bite Matter
Deliver our promise to make the best bite ever. We will not sacrifice taste, health, or the planet.
Unreal Brands, Inc. is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, veteran or military status, genetic information, citizenship, or any other legally recognized protected basis under applicable federal, state, or local law.
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