Director of Marketing

Benefits:

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Dental insurance
• Health insurance
• Vision insurance
  
  
  

Job Summary

Do you want to make a difference in people’s lives? Do you enjoy meeting new people and establishing relationships? Would you like to help solve problems and make a difference? FirstLight Home Care is seeking a Director of Marketing to build relationships within the healthcare community. This includes effectively establishing a rapport and educating referral sources, both medical and non-medical, on the benefits of home care in general, and FirstLight Home Care specifically. The Networker’s efforts will establish and nurture meaningful and productive referral sources that can provide FirstLight Home Care with ongoing, consistent clients.

The best individual for this position is someone who possesses strong interpersonal, communication, and organizational skills, someone who can demonstrate initiative and responsibility, function independently and is self-directed. A bachelor’s degree in social work, nursing, discharge planning, marketing, or other related fields and a strong knowledge of the healthcare industry is preferred for this position.

The ideal candidate would be smartly dressed, with moderate computer skills and comfortable with low pressure networking.

Responsibilities And Duties

Builds relationships with referral sources via presentations, face to face contacts, phone calls, meetings, etc. in an effort to increase revenue through direct referrals. Works with other members of the FirstLight team (Scheduler, Care Coordinator, Administrator, etc), to monitor goals as they pertain to billable hours, number of clients, and/or revenue. Reports schedule and results to their immediate supervisor on a weekly basis, discusses Networking activities, and revises their plan as needed.

• Seeks out and develops relationships with various Referral Sources.
• Conducts at least 35 visits per week – mix of medical and non-medical / new and follow up calls.
• Establishes a Networking plan and actively uses it as a working tool, which is revisited as requested/needed.
• Visits existing referral sources to maintain and grow partner relationships.
• Updates prospects, clients, and referral sources database for contact/and or mailing lists.
• Tracks Networking efforts and reviews them with supervisor on a weekly basis.
• Participates in Networking groups, especially as they relate to the senior population.
• May perform initial evaluation of services for potential clients.
• This job description is not intended to be all-inclusive. The employee will be expected to perform other reasonable related duties as assigned.
  
  
  

Travels throughout the territory to various offices and facilities, with some time spent in FirstLight HomeCare office.

Qualifications And Skills

• College degree in Business, Marketing or Health Care a plus, along with two years related experience and/or training. Experience in non-medical home care or other service industry preferred.
• Requires proficiency in electronic documentation of networking activity.
• Must possess and demonstrate excellent communication and presentation skills as well as a positive, professional, business image.
  
  
  

This franchise is independently owned and operated by a local franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this local office. All inquiries about employment at this location should be made directly to the franchisee, and not to the FirstLight Home Care Support Center.