Director of Residential & Landscape Contractor
Wesco Turf, Inc.
Date: 20 hours ago
City: Sarasota, Florida
Contract type: Full time
Job Type
Full-time
Description
What Will You Do?
The Director of RLC is responsible for leading and managing Wesco’s Toro RLC dealer channel to drive market share, revenue growth, and overall business performance. This role requires strong leadership, strategic planning, and relationship management to support existing dealer partners and acquire new ones. The Director of RLC will collaborate across departments and act as a liaison between Wesco, Toro, and its dealer network to ensure superior customer experience and sustained business success.
To grow and build a successful career with Wesco Turf, you will be responsible for:
Strategic Sales & Revenue Growth
Wesco’s foundation is built on the strength and quality of our people. We are committed to providing all the resources and tools necessary to help our people be successful. Recognizing that our employees are our greatest resource, our competitive rewards package is designed to attract and retain our talented associates.
Health Insurance – Medical, dental, vision, and life insurance is available to full-time employees, eligible dependents, and spouses.
Wellness – At Wesco, we recognize that our associates are our greatest asset, and our health and happiness are essential to success. The Wellness Program is a comprehensive initiative designed to promote the physical, mental, and emotional well-being of our associates. We aim to create a supportive and inclusive environment that empowers employees to prioritize their health and well-being, leading to increased productivity and employee engagement. Human Resources creates a monthly newsletter that promotes the upcoming wellness activities.
Growth Opportunities – Nearly half of our employees have worked in our organization for over ten years. We are committed to the advancement of our employees by providing challenging work assignments, formal and informal training, professional associations, and networking opportunities.
Competitive Salary – In addition to their base pay, employees are eligible for our company-wide bonus that is dependent on Wesco meeting our sales goals. We have met these goals every year for the past 10 years, the bonus is equivalent to 0-3 weeks of additional pay and is prorated for your first year. Employees in our Service and Operations departments are eligible for a monthly incentive program based on performance.
Who Are We?
Since 1987, Wesco Turf has been the golf, grounds, and irrigation market leader. We are a worldwide provider of the highest quality used golf course equipment. We are an exclusive provider for Toro, Club Car, Bernhard, Salsco, Harper, Ventrac, and MCI-Flowtronex and Watertronics Pump Stations in Florida and Southern Georgia. Wesco has been honored multiple times as Toro’s North American Distributor of Excellence. On August 1st, 2022, Wesco acquired Hector Turf located in Deerfield Beach expanding our market to include from Vero Beach to Key West, including the Bahamas, Puerto Rico, Dominican Republic, and the Caribbean Islands.
Requirements
What Do You Need?
To be considered for this role, a candidate should meet the following minimal requirements:
Wesco Turf, Inc. is an equal opportunity employer. M/F/D/V
Full-time
Description
What Will You Do?
The Director of RLC is responsible for leading and managing Wesco’s Toro RLC dealer channel to drive market share, revenue growth, and overall business performance. This role requires strong leadership, strategic planning, and relationship management to support existing dealer partners and acquire new ones. The Director of RLC will collaborate across departments and act as a liaison between Wesco, Toro, and its dealer network to ensure superior customer experience and sustained business success.
To grow and build a successful career with Wesco Turf, you will be responsible for:
Strategic Sales & Revenue Growth
- Achieve annual sales targets for the RLC business including whole goods, attachments, and parts across assigned territory for each month and fiscal year.
- Develop and implement sales and marketing strategies to drive dealer growth and increase brand penetration.
- Lead the planning and execution of sales and retail, product launch, and seasonal booking programs.
- Collaborate with Territory managers to identify market opportunities and support the acquisition, onboarding, and development of new dealers.
- Lead, coach, and develop sales, dealer channel development, and support teams.
- Provide direction and performance feedback to sales and inside support teams.
- Implement leadership development plans to support future leadership development, employee engagement, growth and team effectiveness.
- Lead Territory Managers with development of training programs, partnering with dealers to improve product knowledge, selling skills, and business operations.
- Develop and manage short- and long-term business plans for the RLC dealer business.
- Define and implement business and territory specific strategies to increase revenue, market share, and customer satisfaction.
- Collaborate with internal teams to ensure alignment between business objectives, dealer needs, and Toro RLC programs.
- Provide business performance updates and insights using dashboards and key performance indicators.
- Build and maintain strong, professional relationships with dealer principals and key stakeholders to achieve 9.0+ CSI scores.
- Serve as the point of contact for dealer inquiries, issue resolution, order management, and credit.
- Act as a liaison with vendors and associations to enhance dealer channel support and development.
- Develop and deliver clear communication strategies using Salesforce and other digital platforms.
- Manage and track demo equipment fleet and territory expenses.
- Monitor travel and entertainment budgets, reviewing monthly against forecasts and performance.
- Ensure effective use of company resources to maximize ROI.
- Utilize technology to track team and dealer performance, pipeline opportunities, and overall communication.
- Leverage Power BI to analyze market trends, business performance, and drive data-informed decisions.
- Submit timely activity reports and participate in regular sales meetings and planning sessions.
Wesco’s foundation is built on the strength and quality of our people. We are committed to providing all the resources and tools necessary to help our people be successful. Recognizing that our employees are our greatest resource, our competitive rewards package is designed to attract and retain our talented associates.
Health Insurance – Medical, dental, vision, and life insurance is available to full-time employees, eligible dependents, and spouses.
Wellness – At Wesco, we recognize that our associates are our greatest asset, and our health and happiness are essential to success. The Wellness Program is a comprehensive initiative designed to promote the physical, mental, and emotional well-being of our associates. We aim to create a supportive and inclusive environment that empowers employees to prioritize their health and well-being, leading to increased productivity and employee engagement. Human Resources creates a monthly newsletter that promotes the upcoming wellness activities.
Growth Opportunities – Nearly half of our employees have worked in our organization for over ten years. We are committed to the advancement of our employees by providing challenging work assignments, formal and informal training, professional associations, and networking opportunities.
Competitive Salary – In addition to their base pay, employees are eligible for our company-wide bonus that is dependent on Wesco meeting our sales goals. We have met these goals every year for the past 10 years, the bonus is equivalent to 0-3 weeks of additional pay and is prorated for your first year. Employees in our Service and Operations departments are eligible for a monthly incentive program based on performance.
Who Are We?
Since 1987, Wesco Turf has been the golf, grounds, and irrigation market leader. We are a worldwide provider of the highest quality used golf course equipment. We are an exclusive provider for Toro, Club Car, Bernhard, Salsco, Harper, Ventrac, and MCI-Flowtronex and Watertronics Pump Stations in Florida and Southern Georgia. Wesco has been honored multiple times as Toro’s North American Distributor of Excellence. On August 1st, 2022, Wesco acquired Hector Turf located in Deerfield Beach expanding our market to include from Vero Beach to Key West, including the Bahamas, Puerto Rico, Dominican Republic, and the Caribbean Islands.
Requirements
What Do You Need?
To be considered for this role, a candidate should meet the following minimal requirements:
- 4-year Business degree, 3+ years field sales management, and industry experience are preferred.
- Individual must possess strong interpersonal and communication skills, both written and verbal.
- Ability to manage workload and excel at prioritizing and organizing tasks.
- Must be able to work effectively in high pressure situations in a fast-paced environment.
- Displays the ability to learn rapidly and adapt quickly to changing situations.
Wesco Turf, Inc. is an equal opportunity employer. M/F/D/V
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