Digital Media Planner

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Athletic is on a mission to revolutionize the beer industry by making fantastic and ground-breaking non-alcoholic beverages. We are excited to be on the search for a passionate and enthusiastic individual to join our team. At Athletic and through our products, we believe we can have a positive impact on the health, activity, and opportunity in our communities - we actively seek representation from all diverse communities to continue to broaden our horizons.

We are seeking a results-driven Digital Media Planner. In this role, you’ll plan, execute, and optimize paid media campaigns across Paid Search, Social, and Affiliate marketing, focusing on online new customer acquisition. Working closely with the Media Strategist, you will be responsible for day-to-day tactical campaign planning and optimization that aligns with strategic goals and marketing KPIs. Ideal candidates are detail-oriented, analytical, and experienced in scaling performance-driven DTC campaigns through digital media.

This is an on‑site position. Plan to work from our San Diego, CA or Milford, CT brewery at least four days each week, so you’ll need to live within a reasonable commuting distance of either location.

Job Responsibilities:

Campaign Execution and Optimization

• Plan, launch, and manage paid media campaigns across platforms (Google Ads, Meta, TikTok, Impact, etc.).
• Ensure campaigns are executed and optimized on time, in real-time.
• Monitor daily pacing, bid strategies, and adjust as needed to align with CAC & ROAS goals.
• Apply audience strategies (custom audiences, lookalikes, modeling segments) to drive acquisition.
  
  

Performance Monitoring and Reporting

• Analyze & provide monthly reporting including key KPIs: traffic, conversion, ROAS, CAC.
• Support attribution and measurement through consistent tag management and data integrity practices.
• Collaborate with the Media Strategist to contextualize results, extract insights, and inform future planning.
  
  

Cross-Functional Collaboration

• As key day-to-day manager and coordinator of paid campaigns, partner with marketing and e-commerce teams to plan timelines, budgets, offers, and product priorities.
• Collaborate with Marketing and Creative teams to create briefs for content, copy, and landing page needs by identifying high-performing formats, hooks, and placements.
• Collaborate with external media agencies or partners
• Assist with Impact affiliate program execution, partner onboarding, and offer testing.
• Inform organic marketing channels leads with keyword and trend research
  
  

Ad Operations & Technical Set-Up

• Audit campaign set-up prior to launch
• UTM link generating
• Set up and Troubleshoot integrations with the MTA tool and/or Shopify
• QA testing landing pages, pixels, and platform integrations
• Assist with pixel implementation and conversion event tracking
  
  

Insights and Innovation:

• Stay current with digital ad trends, platform updates, and emerging performance tactics.
• Recommend content ideas based on insights from top performing campaigns, creative assets, and/or keywords.
• Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.
  
  

Desired Experience/ Traits

Who You Are:

• Dependable, honest, high integrity, team-player, passionate, attention-to-detail
• Proven ability to schedule, manage, and deliver projects on time and multiple tasks simultaneously.
• Strong communication skills and thrives in a fast-paced collaborative environment
• Strong organizational skills, attention to detail, listening, critical thinking, verbal and written communication skills.
• Ability to execute independently and as part of a cross-functional team.
  
  

Skills and Experience:

• Bachelor’s Degree or equivalent preferred
• 2-5 years of hands-on experience planning and executing multi-channel digital media campaigns.
• Expertise with results-driven SEM campaigns in Google Ads and Microsoft Ads
• Expertise with results-driven paid social campaigns in Meta Ads Manager, TikTok Ads Manager, etc.
• Proficient in GA4, UTM tagging, and tracking best practices.
• Strong analytical skills: comfortable interpreting performance data, spotting trends, and making optimization decisions.
• Experience in a DTC or eCommerce brand is highly desirable.
• Experienced in managing external partners or agencies preferred.
• Hands‑on experience steering daily campaign management, keeping budgets, pacing, and assets aligned.
• Proven ability to design and run test‑and‑learn initiatives that vet new buying tactics, audiences, and optimization techniques.
• Skilled at translating performance data into clear, actionable insights and recommending data‑driven improvements.
  
  

Nice to Have:

• Familiarity with Multi-Touch Attribution Platforms, Media Mix Modeling Tools
• Familiarity with Shopify and 3P integrations
• Familiarity with Affiliate Networks and Program Management (i.e., Impact, etc.)
• Exposure to AI-powered tools for media buying, creative optimization, audience targeting, etc.
  
  

Job Details:

• Location: Onsite 4 days per week in Milford, CT, or San Diego, CA, breweries. Must be based within a commutable distance from one of the breweries. Strong preference for the San Diego Office.
• Compensation: $75,000 - $85,000 Annually - Commensurate with experience. Base salary and opportunities for performance bonuses.
• Benefits: Company-paid health, vision, dental, life, 401k with 5% company match, and Paid Parental Leave
• Community Program/Professional Development: In addition to Vacation and Sick Leave, all team members receive 12 paid days per year to dedicate to volunteering.
• We value internal mobility and team equity.
• We are an equal opportunity employer – we thrive when we champion diversity and inclusion. We are welcoming, respectful, and supportive at work and in our community.
• We encourage and welcome members of traditionally underrepresented communities to apply.
  
  

Physical Demands:

• The physical demands described here represent those that must be met by an employee to perform the essential functions of this job successfully. While performing the duties of this job, the employee is regularly required to conduct work in a sitting position primarily; however, the job requires walking, bending, stooping, and lifting.
• May sit/stand for several hours at a time.
• Repetitive use of hands to operate computers, printers, and copiers.
• Frequent change and/or interruptions, responding to highly stressful situations requiring immediate action, independent judgment, and superior problem-solving abilities.
• Prolonged exposure to computer screens.