Lifecycle Marketing Manager

About Fishbowl 

Fishbowl is the industry-leading provider of manufacturing and warehouse management software for small to mid-sized businesses. Our mission is to simplify operations so entrepreneurs can focus on growing their business—not managing complexity. Backed by Diversis Capital, we’re scaling globally with next-gen, cloud-based products designed to help our customers thrive. 

At our core, we’re driven by a love of problem-solving and a passion for helping people. Whether a customer is just starting out or decades into their business, Fishbowl brings clarity, control, and confidence to inventory and operations management. 

About the Role 

We’re looking for a Lifecycle Marketing Manager/GTM Engineer/Growth Marketing Manager who thrives at the intersection of automation, data, and personalization—and is energized by the opportunity to lead the adoption of AI-powered tools that transform go-to-market performance. 

In this critical role, you’ll architect the systems and messaging that guide prospects and customers through every stage of their journey—from first touch to loyal customer. Your focus will be optimizing our tech stack (Marketo, Outreach, Clay, and more), orchestrating cross-functional campaigns, and introducing new automation and AI-driven workflows to drive performance at scale. 

This is a high-impact, high-visibility position perfect for someone who loves testing, learning, and pushing boundaries using new technologies. 

Key Responsibilities  

Lifecycle & AI-Powered Marketing 

•  Build and manage full-funnel lifecycle programs (onboarding, nurture, upsell, retention) using Marketo and Outreach. 
•  Lead the integration of AI-based tools (e.g., Clay, B2B Rocket, Qualified) into our workflows to improve targeting, velocity, and personalization. 
•  Collaborate with Sales and Success teams to ensure seamless, intelligent handoffs across the buyer journey. 

Marketing Automation & Operations 

•  Own and optimize Fishbowl’s Marketo instance—campaign setup, workflows, lead scoring, and data hygiene. 
•  Drive ongoing improvements to email performance, list segmentation, and lead routing. 

Outreach Campaign Management 

•  Design and deploy AI-enhanced Outreach sequences aligned with vertical-specific messaging. 
•  Support SDR enablement with optimized cadences and real-time performance feedback. 

Campaign Orchestration & Collaboration 

•  Project manage cross-functional campaigns in partnership with product marketing, content, and design. 
•  Ensure messaging and creative are aligned, timely, and built to convert. 

Data, Insights & Testing 

•  Build dashboards to track lifecycle KPIs: conversion rates, campaign ROI, email engagement, and Outreach performance. 
•  Analyze and present actionable insights to stakeholders across Marketing, Sales, and Leadership. 
•  Run A/B tests to optimize messaging, cadence, and segmentation. 

What You Bring 

•  4+ years of experience in B2B lifecycle or marketing operations roles, preferably in SaaS 
•  Hands-on expertise with Marketo, Outreach, and Clay (or similar AI/GTM platforms) 
•  Proven experience applying AI/automation to drive GTM efficiency and personalization 
•  Deep understanding of the lead lifecycle, attribution, and buyer journey frameworks 
•  Familiarity with Salesforce and its integration into marketing systems 
•  Strong analytical and project management skills 
•  Comfortable working cross-functionally and communicating clearly with stakeholders 

Nice to have 

•  Marketo Certified Expert (MCE) 
•  Experience targeting SMBs in manufacturing, distribution, or inventory-driven industries
• Knowledge of tools like B2B Rocket, Qualified, Domo, or other AI/data platforms 

Benefits 

•  Flexible PTO policy 
•  Competitive healthcare plans with company HSA contributions 
•  Paid parental leave 
•  401K with matching 
•  In-office perks: on-site gym, stocked kitchen, company lunches 
•  A chance to shape the future of marketing at a fast-growing SaaS company embracing AI 

E-Verify  

Fishbowl participates in the Electronic Employment Verification Program. Please visit https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf for more information.  

EEO  

Fishbowl provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.  

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.  

ADA  

Fishbowl is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.