Director of Digital Strategy

Driven by an innovative, entrepreneurial spirit, InnVentures has a culture of building teams that produce winning results. We operate over 75 hotels in 20+ states for some of the Nation’s largest REIT’s and private real estate owners, in addition to a large portfolio of individual and family-owned hotels. Throughout our 40-year history we have established proven methods of management, development, and revenue maximization resulting in a trusted acumen for operating major hotel brands.

Overview

The Director of Digital Strategy will work with executive leadership to l ead the strategic plan and vision for digital platform development: website content, ecommerce, personalization, testing, community development (e.g. blogs), marketing, and digital technology for all digital channels – web, mobile, e-mail and social.

Responsibilities

• Develop and execute InnVentures' long-range strategic digital marketing activities relative to increasing market share.
• Strategize, plan, manage, and continuously improve robust cross-media marketing programs which include a combination of CRM direct marketing (both digital and print), digital advertising, social media marketing, print advertising, and content marketing.
• Monitor SEO performance across all of InnVentures' portfolio.
• Oversee the development of new websites and landing pages to support our digital marketing strategy.
• Review reports and analysis from the search engine optimization and sales department to strengthen marketing efforts and increase ROI. Simultaneously manage multiple search engine marketing campaigns.
• Recommend and lead appropriate marketing research initiatives to support digital objectives
• Provide market and competitive insights on various company endeavors.
• Stay up to date on digital marketing trends and tactics in an ever-changing marketplace.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance accordingly
• Brainstorm new and creative growth strategies to acquire and convert buyers
• Collaborate with agencies and other vendor partners as necessary
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Interact with all levels of the organization and articulate a vision and develop & deliver supporting digital plans.
  
  

Qualifications

• At least 10 + years of experience in marketing and long-range planning.
• At least 5 years of experience in Digital marketing
• High level proficiency in Microsoft Word, Excel, PowerPoint, and Outlook; Google Analytics
• Demonstrated creative ability to evaluate advertising and promotional programs.
• Ability to lead in a fast-paced environment and operate under minimal supervision.
• Prioritize multiple tasks, work effectively under stress, meet short deadlines, and take directions. Ability to Identify problems and implement or recommend solutions.
• Excellent verbal and written communication skills and the ability to work well across all departments
• Knowledge and/or hands on experience within the cloud based marketing technology platforms including – personalization, content management, data and analytics, ecommerce, CRM, Mobile and collaboration tools.
• Proven experience in building innovative, proactive, high-impact digital channels; utilizing all relevant channels, and aligning strategies with business goals in order to drive revenue and customer engagement.
• Track record of launching new digital marketing initiatives. Substantially improved strategy (SEO, SEM, etc.), with a measurable increase in brand awareness and new customer acquisition
• Completion of a bachelor's degree in business administration or marketing is preferred.