Business & Go-to-Market Analyst

Position: Business & Go-to-Market Analyst

Territory: Houston Main Office

Hierarchy level: Analysts and Specialists

Reports to: Administrative Manager

Department: Administration

Work Schedule: In-Office

Job Type: Full-time

FLSA Classification: Exempt

Mission:

Leads the collection, analysis, and interpretation of commercial and financial data, generating reports, forecasts, and key metrics that support executive decision-making. Provides comprehensive support to sales, finance, trade marketing, and operations teams, facilitating communication with headquarters and driving continuous improvement.

Responsibilities:

• Lead the creation and maintenance of commercial and financial reports and dashboards, using tools such as SAP BO, Power BI, and SAP ERP to support strategic decision-making.
• Manage the sales forecasting and annual budgeting process, working closely with Finance and corporate offices to ensure data accuracy and consistency.
• Analyze sales, productivity, and key performance indicators (KPIs) across territories, representatives, customers, and products to identify improvement opportunities and provide actionable insights.
• Administer and optimize the company’s sales mobility and CRM systems, coordinating enhancements with the Sales Ops and IT teams.
• Design and manage sales compensation models (commissions, incentives, contests), ensuring alignment with business goals and fairness across all sales regions.
• Model data for key business processes such as accounts receivable, order management, service levels, sales routes, and inventory, generating valuable insights for multiple stakeholders.
• Support territory planning and quota setting, evaluating customer base, market size, and performance history in collaboration with sales leadership.
• Lead continuous improvement initiatives and new system functionalities, partnering with cross-functional teams including Sales, Trade Marketing, Finance, Logistics, and IT.
• Maintain and validate master data (product and customer records), ensuring accuracy and classification consistency for reporting and operational processes.
• Train and provide analytical support to commercial and administrative teams, promoting data-driven decision-making and effective use of analytical tools.

Decision making/Level of authority: The position has no staff and does not execute a budget.

Desirable knowledge:

• Proficient in tools such as SAP BO, SAP ERP, Power BI, advanced Excel, and analytical systems (BEx Analyzer, Analysis for Office).
• Familiar with mobile sales management platforms like Celuweb or similar. Skilled in data modeling and analysis related to sales, inventory, orders, and accounts receivable.
• Knowledgeable in commercial compensation processes, territory quotas, forecasting, and budgeting.

Education:

• Bachelor’s degree in industrial engineering, Business Administration, Economics, Statistics, or a related field.
• Postgraduate specialization in Business Intelligence, Finance, Marketing, or related fields is a plus.

Experience:

• Minimum of 3–5 years of experience in similar roles such as Business Analyst, Sales Operations Analyst, Go-to-Market Analyst, or related positions.
• Proven experience in analyzing commercial, financial, and performance data in corporate environments.
• Experience working with cross-functional teams, including sales, finance, operations, and marketing.
• Ability to speak both Spanish and English

Adaptation Period: 3 months.

Physical requirements of the position: Ability to remain seated for long periods of time.

Protective equipment and elements: Ergonomics

Benefits:

• 401(k) match
• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance
• Paid time off
• Referral program

Schedule:

• Monday to Friday