Staff Brand Storyteller
AppFolio
Date: 7 hours ago
City: Santa Barbara, California
Salary:
$104,000
-
$130,000
per year
Contract type: Full time
Description
AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.
We are seeking a talented and experienced Staff Brand Storyteller (Copy and Script Writing) to join our Creative Studio. Reporting directly to the VP of Brand, this role is responsible for crafting compelling brand narratives, campaign taglines, and ad copy while also flexing their scriptwriting muscle. This includes writing for company-owned stage events and ensuring alignment with our strategic messaging and executive voices.
Your impact
Find out more about our locations by visiting our site.
Compensation & Benefits
The compensation that we reasonably expect to pay for this role is: $104,000 - $130,000 [base pay]. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.
Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - see here.
About AppFolio
AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.
Why AppFolio
Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.
Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.
Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.
Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.
Paddle as One.
Learn more at appfolio.com/company/careers
Statement of Equal Opportunity
At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.
AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.
We are seeking a talented and experienced Staff Brand Storyteller (Copy and Script Writing) to join our Creative Studio. Reporting directly to the VP of Brand, this role is responsible for crafting compelling brand narratives, campaign taglines, and ad copy while also flexing their scriptwriting muscle. This includes writing for company-owned stage events and ensuring alignment with our strategic messaging and executive voices.
Your impact
- Creative Copywriting
- Develop engaging, concise, and on-brand copy for marketing campaigns, advertisements, social media, and digital platforms.
- Craft compelling content that aligns with the AppFolio brand voice and tone, resonates with target audiences, and drives engagement and conversion.
- Act as a creative storyteller, collaborating with Marketing, Product Marketing, and the Creative Studio to engage diverse audiences and create cohesive, impactful messaging.
- Script Writing & Development
- Work cross-functionally with Brand, Communications, Marketing, Product Marketing, Events, and Executive teams to lead the scripting process for major company events (choreographed with multiple speakers), including our annual industry conference and all-company kickoff.
- Write, develop, and work closely with executives and speakers to capture their unique voices, ensuring scripts align with strategic priorities and resonate with the intended audience while maintaining language consistency.
- Oversee the end-to-end development of scripts from initial concepting to final delivery, ensuring efficient and repeatable processes and soliciting and synthesizing input along the way.
- Establish frameworks, templates, and repeatable processes to improve the efficiency of scriptwriting and copy development across teams.
- Strategic Messaging
- Shape key narratives for public speaking engagements, executive presentations, and thought leadership.
- Demonstrate curiosity and the mental capacity to understand strategic intent and refine messaging for maximum impact.
- Navigate nuances, framing sensitive topics appropriately to resonate with audiences while avoiding missteps.
- 7+ years of experience in creative copywriting and brand storytelling.
- 5+ years of experience writing executive speeches, scriptwriting for live events, executive presentations, or corporate communications.
- Proven ability to craft high-impact ad copy, campaign messaging, and executive scripts that engage and inspire.
- Superior ability to cultivate trusted relationships with executive leaders, understanding how to tailor content to different voices and audiences.
- Strong strategic and critical reasoning skills, able to challenge and refine content to enhance impact.
- Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
- Exceptional writing, editing, and storytelling skills with a keen sense of audience engagement.
- Familiarity with vertical industries or corporate brand environments is preferred.
- Ability to manage multiple projects simultaneously, ensuring all deliverables meet deadlines and quality standards.
- Skilled in collaboration tools and effective meeting management to facilitate smooth workflows and efficient decision-making.
- Work at the intersection of creative marketing and executive storytelling in a dynamic, fast-growing company.
- Shape the voice of our brand while directly impacting company strategy and leadership messaging.
- Collaborate with a team of passionate marketers, creatives, and executive leaders, driving innovation and powering the future of real estate.
Find out more about our locations by visiting our site.
Compensation & Benefits
The compensation that we reasonably expect to pay for this role is: $104,000 - $130,000 [base pay]. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.
Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - see here.
About AppFolio
AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.
Why AppFolio
Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.
Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.
Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.
Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.
Paddle as One.
Learn more at appfolio.com/company/careers
Statement of Equal Opportunity
At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.
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