VP of Marketing

Position Summary

We are seeking a purpose-driven, strategic VP or Director of Marketing (title based on experience) to lead the advertising and marketing efforts for Seoul Medical Group (SMG) and Korean American Medical Group (KAMG) — two leading healthcare organizations serving the Asian American community.

In this role, you will oversee external agency relationships, drive consumer-facing campaigns, and partner cross-functionally to build brand presence, awareness, and trust. This is a unique opportunity to help steward two culturally rooted brands through a period of growth and evolution, as we work to deepen our connection with the communities we serve.

Key Responsibilities

• Lead the day-to-day management of two external marketing agencies, ensuring aligned strategy, clear messaging, and measurable outcomes across all media channels.
• Develop and execute culturally attuned, consumer-facing campaigns — especially during Medicare Advantage enrollment periods (OEP, AEP, SEP).
• Support a mission-critical brand consolidation, bringing together SMG and KAMG into a unified identity that reflects shared values, vision, and commitment to care.
• Work cross-functionally with internal teams (digital, community, broker engagement, brand, provider relations) to ensure messaging consistency and campaign support.
• Serve as the strategic and operational bridge between legacy campaigns and the future-state brand, including input on brand architecture, voice and tone, and community storytelling.
• Monitor campaign performance, generate insights, and optimize results across traditional and digital channels.
• Ensure operational excellence in budgeting, timeline management, and internal approvals.
  
  

Qualifications

• 8–15 years of experience in consumer marketing, with a strong background in agency management and multicultural brand strategy.
• Prior experience in healthcare, Medicare Advantage, or mission-driven sectors preferred.
• Track record of leading complex campaigns and managing multiple brand streams or transitions.
• Passion for community-focused storytelling, empathy-driven messaging, and inclusive branding.
• Excellent communicator and collaborator across cross-functional teams.
• Korean language proficiency a plus, but not required.
  
  

Why This Role Matters

This isn’t just a marketing job — it’s a calling to help reshape how healthcare reaches, respects, and empowers the communities it serves. You'll have the opportunity to lead with meaning, and be part of building something lasting — a brand that’s not just seen, but deeply felt.

Amm Benefits

When you join AMM, you’re not just getting a job—you’re getting a benefits package that puts YOU first:

• Health Coverage You Can Count On: Full employer-paid HMO and the option for a flexible PPO plan.
• Wellness Made Affordable: Discounted vision and dental premiums to help keep you healthy from head to toe.
• Smart Spending: FSAs to manage healthcare and dependent care costs, plus a 401(k) to secure your future.
• Work-Life Balance: Generous PTO, 40 hours of sick pay, and 13 paid holidays to enjoy life outside of work.
• Career Development: Tuition reimbursement to support your education and growth.
• Team Fun: Paid company outings and lunches because we work hard, but we also know how to have fun!