Marketing Assistant
Dog Tag
Date: 15 hours ago
City: Washington, Washington, D.C.
Salary:
$50,000
-
$60,000
per year
Contract type: Intern
About Dog Tag
At Dog Tag Bakery, we’re more than just a bakery — we’re part of Dog Tag Inc., a mission-driven organization that blends the art of baking with a powerful commitment to social impact. Based in DC’s Georgetown neighborhood, Dog Tag Bakery provides an innovative, hands-on educational program for veterans, military spouses, and caregivers, equipping them with the skills to launch their own businesses or transition to meaningful careers in the civilian workforce.
Our bakery is a place where delicious treats and meaningful service meet. Every item we create reflects our dedication to supporting those who have served our country. With every loaf, cookie, and pastry, we honor the veterans, military families, and caregivers who walk through our doors, offering them a path to success through learning, community, and empowerment.
Why Dog Tag?
What makes Dog Tag truly unique is our holistic approach to social impact. We don’t just serve great food; we provide a supportive environment for veterans and their families to thrive, grow, and connect. Our values of service, entrepreneurship, empowerment, and respect guide everything we do — from the way we interact with our team to the way we engage with our customers.
As part of our growing team, you’ll have the opportunity to contribute to a mission that’s bigger than baking. You’ll help empower individuals, change lives, and make an impact every day. This is more than a job; it’s an opportunity to contribute to a legacy that transforms the lives of veterans, military families, and caregivers while serving delicious food to the community.
Role Description
Dog Tag seeks a highly motivated, detail-oriented Marketing Assistant to support the development and implementation of marketing activities across all areas of the organization, including our bakery, fellowship program, fundraising efforts, and general brand awareness. This position will report to the Director of Communications and play a critical role in ensuring consistent messaging and strong visibility across all channels. The ideal candidate will have prior experience with a wide range of communications and marketing functions, including social media, branding, website management, digital marketing, CRMs, email marketing and creative strategy. The marketing assistant must be an organized multitasker able to handle multiple projects at once and meet tight deadlines.
Baker Responsibilities & Duties
Marketing & Communication Support:
Assist in executing marketing and communication plans for the Dog Tag Bakery in Georgetown, Dog Tag Fellowship Program, and fundraising department (estimated effort distribution at 50/30/20, respectively).
Coordinate the production and distribution of marketing materials, including flyers, emails, newsletters, press releases, and social media content.
Create, proofread, and edit copy for various marketing channels, ensuring consistent voice and accuracy.
Support the creation and maintenance of a content calendar across platforms (social media, email, website).
Maintain brand consistency across all visual and written communications.
Work with Director of Communications on new ideas to optimize the marketing plan and strategy for the overall organization.
Assist with photo and video editing for content creation, as needed.
Monitor engagement metrics and report performance trends.
Help manage email marketing campaigns and newsletters.
Support website updates, including copywriting, content refreshes, and light graphic edits..
Coordinate photography, videography, and graphic design needs for product and menu launches, events, etc.
Assist with event marketing logistics and promotion (e.g., graduation ceremonies, fundraising, and volunteering events).
Assist in creating and maintaining marketing SOPs in collaboration with other departments.
Track marketing expenses and coordinate invoice processing with the finance team.
Organize and archive digital marketing assets.
Work Hours, Compensation & Benefits
This is a full-time Monday-Friday position with occasional evenings and weekends.
Location: this is a hybrid role, with a minimum of 3 days per week working from our bakery in Georgetown, DC.
Starting salary: $50,000 - $60,000 annually (based on experience).
Paid leave, including vacation and sick leave and holidays.
Paid end-of-year closing: in celebration of the incredible work done across all departments during the year, Dog Tag closes between Christmas and New Year.
Medical (health, dental, and vision) insurance, life & accident insurance, and Employee Assistance Program.
Voluntary benefits include flexible spending accounts (medical, dependent care, transportation), short-term and long-term disability insurance, and retirement plans.
Free coffee/tea and staff discount.
Opportunities for training and career growth.
Education and Experience
1-3 years of marketing, communications, or related experience (internships welcome).
Bachelor’s degree in marketing, journalism, advertising, media, or communications preferred.
Knowledge of traditional and digital marketing, email and content marketing, and social media ad platforms required.
Excellent writing, communication, and presentation skills.
Proficiency in full Microsoft Office and Google Suite, especially with Google Drive, Excel and PowerPoint.
Experience editing and managing websites.
Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.
Experience Working With Hootsuite, Canva, And Salesforce Strongly Preferred.
Familiarity with basic video editing preferred.
Works well both independently and collaboratively with teams.
Comfortable engaging with external stakeholders.
Passion for mission-driven work and interest in supporting multiple areas of a growing nonprofit.
At Dog Tag Bakery, we’re more than just a bakery — we’re part of Dog Tag Inc., a mission-driven organization that blends the art of baking with a powerful commitment to social impact. Based in DC’s Georgetown neighborhood, Dog Tag Bakery provides an innovative, hands-on educational program for veterans, military spouses, and caregivers, equipping them with the skills to launch their own businesses or transition to meaningful careers in the civilian workforce.
Our bakery is a place where delicious treats and meaningful service meet. Every item we create reflects our dedication to supporting those who have served our country. With every loaf, cookie, and pastry, we honor the veterans, military families, and caregivers who walk through our doors, offering them a path to success through learning, community, and empowerment.
Why Dog Tag?
What makes Dog Tag truly unique is our holistic approach to social impact. We don’t just serve great food; we provide a supportive environment for veterans and their families to thrive, grow, and connect. Our values of service, entrepreneurship, empowerment, and respect guide everything we do — from the way we interact with our team to the way we engage with our customers.
As part of our growing team, you’ll have the opportunity to contribute to a mission that’s bigger than baking. You’ll help empower individuals, change lives, and make an impact every day. This is more than a job; it’s an opportunity to contribute to a legacy that transforms the lives of veterans, military families, and caregivers while serving delicious food to the community.
Role Description
Dog Tag seeks a highly motivated, detail-oriented Marketing Assistant to support the development and implementation of marketing activities across all areas of the organization, including our bakery, fellowship program, fundraising efforts, and general brand awareness. This position will report to the Director of Communications and play a critical role in ensuring consistent messaging and strong visibility across all channels. The ideal candidate will have prior experience with a wide range of communications and marketing functions, including social media, branding, website management, digital marketing, CRMs, email marketing and creative strategy. The marketing assistant must be an organized multitasker able to handle multiple projects at once and meet tight deadlines.
Baker Responsibilities & Duties
Marketing & Communication Support:
Assist in executing marketing and communication plans for the Dog Tag Bakery in Georgetown, Dog Tag Fellowship Program, and fundraising department (estimated effort distribution at 50/30/20, respectively).
Coordinate the production and distribution of marketing materials, including flyers, emails, newsletters, press releases, and social media content.
Create, proofread, and edit copy for various marketing channels, ensuring consistent voice and accuracy.
Support the creation and maintenance of a content calendar across platforms (social media, email, website).
Maintain brand consistency across all visual and written communications.
Work with Director of Communications on new ideas to optimize the marketing plan and strategy for the overall organization.
- Digital Marketing & Social Media:
Assist with photo and video editing for content creation, as needed.
Monitor engagement metrics and report performance trends.
Help manage email marketing campaigns and newsletters.
Support website updates, including copywriting, content refreshes, and light graphic edits..
- Cross-functional Collaboration:
Coordinate photography, videography, and graphic design needs for product and menu launches, events, etc.
Assist with event marketing logistics and promotion (e.g., graduation ceremonies, fundraising, and volunteering events).
Assist in creating and maintaining marketing SOPs in collaboration with other departments.
- Administrative & Reporting Tasks:
Track marketing expenses and coordinate invoice processing with the finance team.
Organize and archive digital marketing assets.
Work Hours, Compensation & Benefits
This is a full-time Monday-Friday position with occasional evenings and weekends.
Location: this is a hybrid role, with a minimum of 3 days per week working from our bakery in Georgetown, DC.
Starting salary: $50,000 - $60,000 annually (based on experience).
Paid leave, including vacation and sick leave and holidays.
Paid end-of-year closing: in celebration of the incredible work done across all departments during the year, Dog Tag closes between Christmas and New Year.
Medical (health, dental, and vision) insurance, life & accident insurance, and Employee Assistance Program.
Voluntary benefits include flexible spending accounts (medical, dependent care, transportation), short-term and long-term disability insurance, and retirement plans.
Free coffee/tea and staff discount.
Opportunities for training and career growth.
Education and Experience
1-3 years of marketing, communications, or related experience (internships welcome).
Bachelor’s degree in marketing, journalism, advertising, media, or communications preferred.
Knowledge of traditional and digital marketing, email and content marketing, and social media ad platforms required.
Excellent writing, communication, and presentation skills.
Proficiency in full Microsoft Office and Google Suite, especially with Google Drive, Excel and PowerPoint.
Experience editing and managing websites.
Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.
Experience Working With Hootsuite, Canva, And Salesforce Strongly Preferred.
Familiarity with basic video editing preferred.
Works well both independently and collaboratively with teams.
Comfortable engaging with external stakeholders.
Passion for mission-driven work and interest in supporting multiple areas of a growing nonprofit.
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