Marketing Strategy & Performance Manager

Job Description

Marketing Strategy & Performance Manager

Are you a passionate, proactive marketer with a knack for both big-picture strategy and data-driven campaign performance? Join the Hearst Newspaper Media Strategy team and play a pivotal role supporting Strategic Account Executives throughout the full client journey-from responding to critical RFPs and sales proposals to optimizing campaign results.

This role is ideal for a strategic, analytical marketer who thrives on collaboration, storytelling, and delivering measurable impact from presales through post-campaign optimization.

In this role, you’ll:

• Partner with Strategic Account Executives to craft compelling, audience-focused proposals and campaign strategies that resonate with targeted customers’ attitudes, outlooks, and interests.
• Design, oversee, and optimize multi-channel ad campaigns, leveraging your expertise in Google Ads, Meta, and digital platforms to engage audiences and drive measurable results.
• Deliver market insights and develop custom audience strategies, helping the team proactively pursue new business opportunities.
• Create visually engaging, story-driven presentations that clearly communicate campaign vision, strategy, and capabilities.
• Collaborate across sales, marketing, creative, and product teams to ensure cohesive planning and flawless execution.
• Analyze campaign data, conduct platform audits, and provide actionable insights to continuously improve performance and exceed client KPIs.
  
  
  

Position Requirements:

• Deep understanding of strategic campaign development: audience targeting, timing, and channel selection.
• Active certifications in Google Ads and Meta
• Strong PowerPoint skills for building visually compelling presentations.
• Confident presenter, comfortable leading client and leadership meetings.
• Proficient with digital media, native advertising, audience data, and social media platforms.
• Experience conducting market research to inform audience and strategy decisions.
• Analytical mindset; adept at interpreting data, pulling platform audits, and generating insights.
• Up-to-date on trends in traditional and digital media.
• Creative thinker with a collaborative, solutions-oriented approach.
• Excellent communicator, able to convey campaign vision to both internal teams and clients.
  
  
  

What Will It Take to Be Accomplished?

• 2–3 years’ experience in a fast-paced sales and marketing environment.
• Highly organized with the ability to manage shifting priorities and tight deadlines.
• Direct experience working in or alongside sales and marketing teams.
• Proficient in Microsoft Office, especially PowerPoint.
• Google and Meta platform experience
• Comfortable working cross-departmentally and leading client presentations.
• Detail-oriented, communicative, and eager to ask questions and drive results.
  
  
  

Our Benefits: At Hearst Newspapers we not only support our employees through personal and professional development, but we also believe in promoting each individual’s physical, financial and emotional wellbeing (and that of their family). Our industry-leading benefits include:

• Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
• Invest for the Future: Competitive retirement plan with matching program in most markets.
• Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
• Paid Parental Leave: Support for growing families, with paid leave for new parents.
• Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
• Emotional Wellbeing: Be your best self with our mental wellness benefits.
• LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual’s unique needs.
• Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
• Pet Wellness Reimbursement & Rover Credits: We care about your pets, too – helping you keep them happy and healthy.
• And more, click here for additional benefits and details.
  
  
  

The base salary for this role is between $75,000 - $85,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, location, and market demands. The base pay range is subject to change and may be modified in the future.