Director of Marketing

Hospice Promise is looking for a dynamic Director of Marketing to join our growing team.

Hospice Promise is committed to building community relationships through support and education. Our mission is to provide compassionate end of life care and make a positive difference in the lives of our patients, their families, and our community.

This nurse owned and operated Hospice provides a culture of autonomy and philosophy that recognizes the individual needs of our patients and caregivers.

We bring holistic nursing to a whole new level.

MUST OF HOSPICE BOOK OF BUSINESS

Essential Job Functions/Responsibilities

• Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
• Assures that staff understand and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
• Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
• Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.  Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Recruits, selects, orients, and directly manages members of the marketing team.
• Builds and monitors community, customer, payer and patient perceptions of Hospice Promise LLC as a high quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of Hospice Promise LLC markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Hospice Promise LLC.
• Monitors and reports cost effectiveness of marketing efforts.
• Must be able to bend, twist, reach and pull during shift.
• Must be able to drive during shift.
• Must be able to be stationary and in a sitting position during shift.
• The person in this position frequently communicates with patients and their families. Must be able to exchange accurate information in these situations.
• Must be able to operates a computer and other office productivity machinery such as a calculator, copy machine and computer printer.
• Must be able to walk throughout the office during shift.
• Must be able to complete tasks, including learning, remembering, focusing, categorizing, and integrating information for decision making, problem-solving, and comprehending.
  
  
  

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job.  The incumbents may be requested to perform job-related tasks other than those stated in this description.

  Position Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field, Master’s Degree preferred.
• At least three (3) years experience in health care marketing management preferably in hospice care operations.
• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
• Personal car for travel and valid driver’s license.
• Carry personal auto liability insurance coverage.