Marketing Intern (September - April)

Job Details

Description

Position: Marketing Intern

Department: Marketing

Reporting To: Director, Marketing

Timeline: September – April

Our Purpose:

We are building a championship organization that serves our fans, community and business partners through world class sports and entertainment. We believe that Winning Matters, our Fans come first, with risk comes reward, great teams can achieve unimaginable results, honoring the Pacific Northwest is our duty and driving the business is our responsibility.

Since the team was awarded in 2018 through to our first puck drop in 2021, the Kraken brand has become one of the most recognized and beloved in the NHL. Playing at Climate Pledge Arena, the most sustainable arena in the world, we want to provide a memorable experience every night and make fans for life. Our joint foundation, One Roof Foundation aims to advance equity and sustainability by increasing opportunities to thrive for our most vulnerable young people and communities.

Our Vision:

To inspire a passion for learning and empower future leaders in a safe environment where they are valued for their individuality and diverse capabilities.

Our Commitment To Diversity, Equity, And Inclusion In Hiring:

The Seattle Kraken aspire to write a new playbook in sports and entertainment that includes everyone. In alignment with this vision, if you don’t meet every job requirement listed—or if you haven’t played ice hockey before or are still learning about the sport—we still encourage you to apply. We understand you may bring other relevant experiences and expertise to help us become the highest performance organization we can be. One of our core values is ‘Make Us Better’ and we recognize diversity, equity and inclusion as a critical business strategy.

If you’d like to request an accommodation in the application or interview process, please let us know by emailing: [email protected].

Description:

The Marketing Intern will support the execution and optimization of marketing campaigns across a variety of owned and paid channels, including Meta (Facebook and Instagram), in-venue signage, and broadcast integrations. This role will also assist in email marketing efforts. This person will help to drive ticket sales, retail promotions, and fan engagement. The ideal candidate is organized, detail-oriented, and eager to learn about digital advertising and audience targeting strategies.

Duties And Responsibilities:

• Collaborate with internal teams and agency partners to execute ticketing, tune-in, and retail marketing initiatives.
• Assist in setting up, monitoring, and optimizing paid digital marketing campaigns.
• Analyze campaign performance data and compile reports with insights on fan engagement and conversions.
• Help manage the creative asset library for digital ads, ensuring content is organized and up to date.
• Support email marketing efforts, including game day email assistance, partnership tracking, and performance tracking.
• Assist in chat bot communications including updating and monitoring the software.
• Stay informed on industry trends and provide recommendations for testing new strategies.
• Assist with other marketing projects as needed, including promotional campaigns and special events.
  
  

What You Will Learn:

• How to execute and optimize digital marketing campaigns across platforms.
• The role of data and performance metrics in shaping paid media strategies and driving fan engagement.
• How to collaborate with internal departments and agency partners to support ticket sales, retail promotions, and tune-in efforts.
• Practical experience managing digital creative assets, organizing marketing content, and updating chatbot communications.
• What it’s like to contribute to high-impact campaigns within a fast-paced professional sports and entertainment environment.
  
  

Qualifications:

• Strong interest in digital marketing, paid media, and analytics.
• Some experience with digital advertising platforms is a plus.
• Familiarity with email marketing tools (e.g., Eloqua, Mailchimp) is a plus but not required.
• Proficiency with Microsoft products (Outlook, Word, Excel, etc.).
• Analytical mindset with the ability to interpret campaign data and performance metrics.
• Strong written and verbal communication skills.
• Highly organized with attention to detail and the ability to multitask.
• Ability to work well in a team environment while also managing independent tasks.
  
  

Compensation & Perks:

• In accordance with Washington’s Equal Pay and Opportunity Act, the expected salary range for this position is $21-22/hr. Actual base pay will depend on employee’s experience and other job-related factors permitted by law.
• Company-paid Orca card
• Company-wide recognition platform
• Corporate office located at the Kraken Community Iceplex in Northgate; within walking distance of the Northgate Light Rail Station and Northgate Transit Center; free parking
  
  

Working Conditions:

This role is based on-site in our Seattle office and requires work to be performed in person. However, we do value flexibility as the business will allow, and offer occasional opportunities to work from home.

Minimal Travel (<10% travel): May be required to travel.

Must be able to work a flexible schedule inclusive of weekends, nights and holidays required

Frequent bending, lifting 15-20 pounds, sitting, exposure to multiple external elements, extensive walking through the building including inclines and stairs.

Must have transportation to and from events.

Seattle Hockey Partners, LLC and Seattle Arena Company, LLC are proud to be an equal opportunity workplace. We do not discriminate on basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, or any protected category prohibited by local, state or federal laws.