Director of Marketing
MagnaWave
Date: 14 hours ago
City: Louisville, Kentucky
Contract type: Full time
About The Company
MagnaWave is a family-owned PEMF (pulsed electromagnetic field) device manufacturer based in Louisville, KY. We specialize in the production of the PEMF industry's highest quality PEMF machines that serve both humans and animals. We are driven by a commitment to innovation, reliability, and exceptional service, while preserving our family values and entrepreneurial spirit.
About The Role
The Director of Marketing at MagnaWave will lead all aspects of the company's marketing strategy to drive brand awareness, product demand, and business growth. This individual will oversee marketing planning, communications, digital strategy, product marketing, and marketing research. The ideal candidate has a strong background in B2B/B2C marketing within the veterinary/equine industry, wellness/healthcare or manufacturing industry, is hands-on, and thrives in a collaborative, fast-paced, and values-driven environment.
Key Responsibilities
The required skills for this role include strong leadership abilities, which will be utilized to inspire and guide the marketing team towards achieving their goals. Excellent communication skills are essential for effectively conveying marketing strategies and collaborating with cross-functional teams. Analytical skills will be employed to interpret market data and customer feedback, allowing for informed decision-making. Creativity is crucial in developing innovative marketing campaigns that capture the attention of our target audience. Additionally, proficiency in digital marketing tools will enhance the team's ability to reach and engage customers through various online channels. The ability to pivot quickly in a fast-paced environment is crucial while having a little fun along the way!
Benefits
MagnaWave is a family-owned PEMF (pulsed electromagnetic field) device manufacturer based in Louisville, KY. We specialize in the production of the PEMF industry's highest quality PEMF machines that serve both humans and animals. We are driven by a commitment to innovation, reliability, and exceptional service, while preserving our family values and entrepreneurial spirit.
About The Role
The Director of Marketing at MagnaWave will lead all aspects of the company's marketing strategy to drive brand awareness, product demand, and business growth. This individual will oversee marketing planning, communications, digital strategy, product marketing, and marketing research. The ideal candidate has a strong background in B2B/B2C marketing within the veterinary/equine industry, wellness/healthcare or manufacturing industry, is hands-on, and thrives in a collaborative, fast-paced, and values-driven environment.
Key Responsibilities
- Develop and implement a comprehensive marketing strategy aligned with company goals and sales objectives.
- Oversee branding, content creation, digital marketing, and public relations efforts.
- Lead the execution of product launches, sales enablement tools, and promotional campaigns
- Collaborate with sales, product development, and operations to support growth initiatives
- Manage the marketing budget and track ROI on campaigns and activities
- Maintain and evolve the company website, SEO/SEM strategy, and digital presence
- Attend trade shows, conferences, and customer/vendor meetings as needed
- Supervise external agencies, vendors, and internal marketing staff
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- 7+ years of progressive marketing experience, with at least 3 years in a leadership role
- Experience in manufacturing, equine/veterinary, or wellness/healthcare industry is a plus
- Strong leadership, project management, and strategic thinking skills
- Proven experience with digital marketing platforms, CRM/ERP systems (Odoo), and analytics tools
- Excellent verbal and written communication skills
- Comfortable working in a small business and wearing multiple hats while juggling multiple tasks
The required skills for this role include strong leadership abilities, which will be utilized to inspire and guide the marketing team towards achieving their goals. Excellent communication skills are essential for effectively conveying marketing strategies and collaborating with cross-functional teams. Analytical skills will be employed to interpret market data and customer feedback, allowing for informed decision-making. Creativity is crucial in developing innovative marketing campaigns that capture the attention of our target audience. Additionally, proficiency in digital marketing tools will enhance the team's ability to reach and engage customers through various online channels. The ability to pivot quickly in a fast-paced environment is crucial while having a little fun along the way!
Benefits
- Competitive salary with performance-based incentives
- Health, dental, and vision insurance
- 401(k) with company contribution
- Paid-time off and holidays (11)
- Family-oriented, positive, and fun work culture with opportunities for innovation, leadership, and growth
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