Senior Director, Social Media (M2)

Save the Children

For over 100 years, Save the Children has been fighting for the rights of children. The right to a healthy start in life. To have access to education. To be in a safe environment, protected from harm. We work in some of the world’s hardest-to-reach places – over 100 countries, including the U.S. No matter what your role is, when you join Save the Children, you’re creating positive, irreversible change for children, and the future we all share.

The Role

As the Senior Director, Social Media, you’ll be integral to our work in helping vulnerable children achieve a brighter future. You will oversee organic strategy and influencer engagement while managing a team of three. Your focus will be increasing brand awareness by establishing a consistent, resonant social voice that balances innovative storytelling with data-driven insights. You'll provide creative direction for multimedia content while demonstrating strong community management skills to drive platform growth. Your team will engage with relevant conversations around breaking news, policy priorities, global events, and thought leadership opportunities.

You will have a proven track record of igniting audience growth. You should be equally comfortable building a measurement framework as you are authoring campaign briefs. You will utilize advanced analytical thinking, leverage existing data sources and emerging AI technologies, to drive overall content and social strategy for the organization. You will democratize social insights and trend data to help fuel business intelligence, continuously evaluating social media strategies to unlock new opportunities

As the Senior Director, you will need to influence senior stakeholders in the organization and continue to grow the value of content and social media. You will be an advocate for social at all levels of the organization, ensuring leadership has a clear understanding of our social ambition, impact, and ongoing progress.

Location

Hybrid – Washington DC, Fairfield, CT or Lexington, KY office locations

What You’ll Be Doing (Essential Duties)*

• not inclusive of all role responsibilities. May be subject to change
  
  

Social Media Strategy, Planning & Execution (25%)

• Develop and implement a holistic social media strategy balancing brand storytelling with measurable ROI-driven tactics to drive growth across platforms (Instagram, TikTok, LinkedIn, X, Facebook, YouTube, etc.).
• Set clear social media strategy and objectives for the team as part of the integrated Social Media, Influencer and Creators team strategy, and aligned to broader Communications team goals, MCF divisional strategic initiatives and agency steers.
• Manage social media editorial calendar; oversee daily post
• Delegate content and Prioritize accordingly to ensure the team is able to adapt and consistently deliver high quality work in a fast-paced environment.
  
  

Social Media Content Strategy (25%)

• Develop social media content strategy proactively for planned moments (e.g. campaigns, calendar-led moments, Executive/Board program visits, etc.) and reactively for unplanned moments (e.g. emergencies, breaking news, cultural waves, talent engagement, ), ensuring the team demonstrates agility and responsiveness.
• Drive Brand Governance in Social to build brand affinity and protect brand reputation. Collaborate closely with Brand Marketing and Creative teams to develop new content and customize existing content for social.
• Guide A/B testing and optimization to garner data-driven insights and inform overall content strategy.
• Oversee production of social toolkits for emergencies, cause marketing, and other large media
  
  

Stakeholder Management, Internal Collaboration and Mobilization (20%)

• Work closely with multiple internal stakeholders, serving as primary social media liaison to a number of teams including, but not limited to, humanitarian media and communications, government relations, Global Creative Content Unit at Save the Children International, the Office of the President, and the Board of Trustees.
• Collaborate with Chief of Staff, Media and Strategic Communications team, and others to shape executive and trustee thought leadership strategy presence on social media.
• Partner with external stakeholders such as corporate partners and talent to drive engagement and achieve shared objectives.
  
  

Team Management (20%)

• Train, develop, coach, lead, and supervise staff, clearly communicating organization, division and department priorities, and how their work contributes to our mission, ensuring that the working environment continually fosters diversity, inclusion, and belonging – supporting Save the Children values.
• Identify annual objectives for individual team members, assign responsibilities, coaching and manage team members.
• Ensure that the right structure, resources and skills are in
• Set clear goals and performance KPIs for the Track, optimize performance and reporting.
  
  

Operations (10%)

• Budget
• Closely monitor new developments, trends and best practices in social media engagement to ensure Save the Children is always a leader in social engagement.
• Partner with team to identify best-in-class tools for social listening; guide team on monitoring and reporting for internal and external needs.
• Other duties as
  
  

Required Qualifications For The Role

• Minimum of a bachelor’s degree or equivalent experience, plus at least 7 years of relevant experience.
• Deep understanding and hands-on experience of digital and social media
• Proven expertise in managing owned social media
• Ability to comfortably and confidently advise colleagues and drive projects in the face of ambiguity and competing deliverables.
• Familiarity with traditional media and social media news cycles; deep understanding of competitive landscape and compelling content strategies.
• Hands-on experience working in a fast-paced communications or media
• Demonstrated writing, verbal communications and presentation
• Demonstrated ability to communicate and collaborate effectively with individuals and teams at all levels, both internally and externally.
• Self-reliant, inherently curious, results-oriented problem-
• Professional proficiency in MS Office
• Professional proficiency in spoken and written
  
  

Preferred Qualifications For The Role

• People management
• Experience in crisis
• Budget management
• Experience working in a complex highly matrixed global
• Experience working directly with senior leadership and adept at stakeholder
  
  

Compensation

Save the Children is offering the following salary ranges for this position, dependent on candidate location:

• Geo 1 - NY Metro, DC, and other locations with labor costs significantly above national average: Target Salary for this position is $108,800 – $121,600 base salary
• Geo 2 - Locations around the US National Labor Cost Average: Target Salary for this position is $98,600 – $110,200 base salary
• Geo 3 - Locations significantly below the US National Labor Cost Average: Target Salary for this position is $88,400 – $98,800 base salary
  
  

The salary ranges listed above are for US based candidates. For candidates located outside of the US, salary ranges will be based on the salary scales of the local employer of record. Actual base salary may vary based on, but not limited to, relevant experience, base salary of internal peers, business sector, and geographic location (more information on job structure is available here).

About Us

We are looking to build an inclusive team at Save the Children. We offer a range of outstanding benefits to support this goal:

• Flexible schedules and time off: Flexible schedules, generous PTO, 11 paid holidays plus 2 floating holidays and hybrid working opportunities
• Health: Competitive health care, dental and vision coverage for you and your family
• Family: A variety of paid leaves: caregiver, parental/adoption, critical child illness and fertility benefits
• Employee Rewards Program: Annual merit increases and/or additional incentives for eligible employees
• Retirement: A retirement savings plan with employer contributions (after one year)
• Wellness: 15 safety and wellness days annually (if hired on or after July 1, safety and wellness days prorated to 8 days), mental health benefits and support through Calm and company-hosted events
• Employee Assistance Program: free and confidential assessments, short-term counseling, referrals, and follow-up services
• Learning & Growth: Access to internal and external learning & development opportunities and mentorships
  
  

Click here to learn more about how Save the Children US will invest in you.

Save the Children is committed to conducting its programs and operations in a manner that is safe for the children it serves and helping protect the children with whom we are in contact. All Save the Children representatives are explicitly prohibited from engaging in any activity that may result in any kind of child abuse.

Save the Children is committed to minimizing safety and security risks for our valued employees, ensuring all are given training, support and information to reduce their risk exposure while maximizing the impact of our programs for children and families. Our shared duty, both agency and individual, is to seek and maintain safe working conditions for all.

If you require disability assistance with the application or recruitment process, please submit a request to [email protected].