Sr. Brand Manager, Ultra

Position Summary

At The Monster Energy Company, we believe our people are our #1 asset and we are proud of the culture we have built. Who dreams about landing a standard, boring 9 to 5 job? Not us. We dreamed about being pro athletes, musicians and living our best lives. We know it takes courage and a vision to make that dream a reality. At The Monster Energy Company, we not only walk the walk in all areas of business, but also in action sports, music, and living life on the edge. We like to do things differently, have a strong bias for action and don’t just settle. We are bold, risk takers who like to push the limits and have a strong passion to win.

The Sr. Brand Manager will work across both brand lines, and be the ultimate brand champion, with a GM-mindset for brand lines within Monster.

A shared passion for our brands and what we stand for is a plus!

Reporting to the Director of Brand Marketing, the key function of the Sr. Brand Manager (BM) is to spearhead brand planning, marketing platforms and programming, including consumer, customer and bottler facing activities. The Sr. BM will responsible for tracking and maintaining monthly performance reports and continuously monitoring marketing trends, business performance and keeping a close eye on competitors in the marketplace.

General

Essential Job Functions:

Brand Strategy & Planning

• Playing a major role in leading the creation, development and execution of the brand strategy for the brand line. Primarily responsible for the brand expression across all consumer, bottler and retailer touchpoints.
• Lead the development of brand marketing plans – including insights, brand and business performance and analysis, strategy, and execution.
• Lead compelling brand storytelling, based in the brand essence, marketing pillars, and persona of the brand lines.
• Be the Brand Champion/Quarterback for Ultra brand lines within MEC, and really owning and driving the brand and business.
  
  

Business Analytics

• Lead business performance and analysis for the Brand: Demonstrate a deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability. Collaborate with Ops, Commercial and Sales for forecast accuracy of ongoing demand to ensure strong in-market execution.
• Responsible for monthly and quarterly brand performance reporting including Nielsen, VIP and Customer / Business Unit (BU) Performance.
• Collaborate with consumer and shopper insights teams to leverage research (historical, secondary) and insights (consumer).
  
  

Bottler And Customer Engagement

• Brand & Sales Presentations- work with Category Management, Consumer Insights and the Sales force to develop compelling selling stories, and be the brand lead on sharing these with the regions and bottler partners.
• Responsible for retail program development – working with internal shopper marketing team to ensure Ultra drive top of mind awareness/share of mind within sales and gain execution at retail.
• Promotion Management- collaborate with Marketing Operations and Creative Department on the creation, execution & fulfillment of consumer promotions.
  
  

Innovation And Product Launches

• Development of sales and marketing materials for new product launches. Includes working with Sales Ops, Category Mgmt, Commerical/Strategy, and Digital and to create compelling selling materials.
• Public Speaking- Champion the brand with compelling presentations at select high level meetings, regional sales meetings, and as needed throughout the year.
  
  

Partnership Marketing

• Lead driving the execution of the Brand’s Pillars, Partnerships and Platforms.
• Help coordinate the Brand’s Sampling and CET efforts surrounding the partnerships, events and activation programs.
• Work with the shopper and field teams in building out bottler and retail programs around our key pillars, programs and partnerships/properties.
  
  

Position Requirements

• Minimum 8 years relevant Brand Marketing work experience in beverage, CPG or lifestyle marketing required.
• Must have been with the same organization/company for a minimum of two-years with a demonstrated successful track record as a Brand Manager.
• At least 3 years of people management experience (ideally within a Brand Management team)
• Ability to foster relationships, build rapport and negotiate partnerships.
• Bachelor’s degree (in Marketing or related field, is a plus)
• Ability to travel 20-30% of the time.
• Experience with lifestyle marketing, digital media, sponsorships, and event marketing.
• Working knowledge in Microsoft Office (PowerPoint, Excel, Word), Microsoft Outlook, the Internet and social media sites.
• Highly motivated self-starter with a strong sense of urgency.
• Collaborative team player.
• Strong organizational and communication skills.
• Solid understanding of a lifestyle brand.
  
  

Base Pay Range: USD $105,000 - USD $140,000 (+)