Marketing Manager

About this Role

This is a high-impact and professionally satisfying opportunity to drive growth for vRad's diagnostic radiology services and technology solutions. Your efforts will bring exceptional radiology care to more patients nationwide and help radiology groups address radiologist satisfaction, burnout, and practice management inefficiencies.

The Marketing Manager – Growth is responsible for planning, executing, and optimizing integrated marketing campaigns to generate leads, drive adoption, and bolster client retention for vRad’s teleradiology services and technology solutions. While this is a manager-level role with strategic responsibilities, it is also hands-on. The ideal candidate is equally comfortable developing campaign strategy and rolling up their sleeves to write copy or coordinate a video shoot. You will work with a collaborative internal team and trusted external partners but must thrive in a lean, fast-paced environment.

Candidates should be prepared to demonstrate relevant B2B experience and the ability to design and execute effective strategies to generate results.

Key Responsibilities

Strategy & Campaign Planning

• Collaborate with product, sales, and executive stakeholders to align marketing efforts
• Lead the development and execution of comprehensive marketing and communications strategies across multiple channels to achieve business growth and client retention objectives
• Develop and manage annual campaign plans, budgets, and calendars
• Collaborate with external PPC, SEO, and video production partners

Marketing Execution & Content Creation

• Lead and contribute to the creation of effective content and communications
• Partner with internal team to write compelling, client-centered copy for emails, webpages, blog stories, sales collateral, etc.
• Concept and manage the production of videos with external partner
• Create campaign messaging and assets in collaboration with internal and external PPC partners
• Develop online and in-person event strategies, collaborate on execution and logistics with internal team
• Create basic visuals and presentations using Canva and PowerPoint, collaborate with external partners for more advanced needs

Performance & Optimization

• Use HubSpot to execute campaigns and monitor performance
• Analyze data to optimize lead generation and conversion strategies
• Provide regular reporting on KPIs

Qualifications

• Bachelor's degree in marketing or related field
• 7+ years of progressively responsible marketing experience
• Healthcare industry experience (radiology or healthcare technology a plus)
• Relevant service/product marketing ownership experience
• Thrives in a hands-on environment with a mix of independent and collaborative work
• Strong written and verbal communication skills
• Experience planning and executing B2B campaigns
• Proficiency in HubSpot strongly preferred
• Familiarity with SEO, PPC, and paid social
• Fluency with PPT and Canva
• Experience with video production and storyboarding
• Demonstrated ability to manage complex projects independently
• Comfort working in a fast-paced, cross-functional environment
• Creative mindset with strong attention to detail