Vice President - Sales

Overview

The Vice President of Sales will drive revenue growth and market expansion for a Managed Service Provider (MSP) offering comprehensive IT solutions, including service desk, cybersecurity, cloud services. This executive role is responsible for developing and executing sales strategies, building and leading a high-performing sales team, and fostering strong client and partner relationships across all MSP service lines.

Key Responsibilities

• Sales Strategy & Leadership
• Develop and implement a sales strategy to grow all MSP offerings: service desk, cybersecurity, IT infrastructure, cloud, and network management.
• Set and monitor sales targets, KPIs, and performance metrics for the sales team.
• Adjust sales plans based on market trends and company goals to maximize profitability
• Lead contract negotiations, including pricing, terms, and service-level agreements
• Business Development & Account Management
• Identify, target, and secure new business opportunities through consultative and social selling approaches.
• Build and maintain a robust sales pipeline using cold calling, networking, digital marketing, and industry events.
• Serve as a trusted advisor to clients, understanding their IT environments and pain points, and presenting tailored MSP solutions (including service desk and cybersecurity).
• Maintain and grow relationships with existing clients to drive retention and upsell/cross-sell opportunities.
• Collaboration & Service Integration
• Work closely with service delivery, technical, and operations teams to ensure seamless onboarding and ongoing client satisfaction
• Collaborate with marketing to develop campaigns and thought leadership content for social selling and lead generation.
• Team Leadership & Development
• Recruit, train, and mentor the sales team, fostering a culture of accountability, innovation, and customer focus
• Conduct regular performance reviews and provide coaching to support professional growth.
• Market Intelligence & Innovation
• Monitor industry trends, competitive landscape, and emerging technologies to inform sales strategies and service offerings
• Drive the introduction of new services and enhancements to meet evolving client needs.
  

Required Skills & Qualifications

• Proven success in MSP sales, including service desk and cybersecurity solutions
• Strong understanding of consultative and social selling strategies.
• Excellent negotiation, communication, and presentation skills.
• Demonstrated ability to lead and motivate high-performing sales teams
• Analytical skills to interpret data and make strategic decisions
• Bachelor's degree in business, technology, or related field; advanced degree preferred.
• 10+ years of experience in IT services or technology sales leadership roles.
  
  

Preferred Attributes

• Experience with large-scale MSP operations and service desk integration.
• Strong network within the IT and cybersecurity sectors.
• Entrepreneurial mindset and a data-driven approach to sales management.
  
  

This role requires a leader who can balance strategic vision with hands-on execution, ensuring the MSP's full portfolio-including service desk, cybersecurity, and advanced IT solutions-meets the needs of a dynamic and diverse client base.