Digital Advertising Manager (Paid Social)

As Closed Loop evolves and expands our full-funnel digital capabilities, we are seeking a seasoned Digital Social Advertising Manager to join our growing and innovative team. You will work collaboratively across a variety of accounts within our portfolio of brands, serving as a subject matter expert and engaging with leads across other channel disciplines to craft unified, omnichannel strategies. Partnering with and reporting to our Director of Advertising, you’ll be tasked with helping sell through our core philosophy of the intersection between brand and performance through best-in-class strategic media recommendations. So, if you thrive in a collaborative, entrepreneurial environment, are idea-driven, believe in a balance of data and human ingenuity, and are passionate about driving measurable results across the digital landscape, we want to hear from you!

This can be a fully remote position (U.S. only) or an in-office/hybrid position for those who live in the Greater Sacramento Area.

You Will

• Plan, launch, and meticulously optimize our clients’ digital advertising accounts with a focus on paid social channels
• Proactively monitor performance of accounts, identify opportunities for optimization and growth, and implement changes
• Manage client relationships, including leading client meetings (typically video calls) and setting expectations via clear, concise communications
• Analyze account data using statistical skills, compile reports, and produce data visualizations
• Mentor Digital Advertising Specialists and assign tasks as needed
• Research and keep abreast of trends in paid social, paid search, and other digital advertising channels
  
  

You'll Have

• 4+ years of experience managing paid social advertising campaigns to specific ROI goals (e.g., lead generation, ecommerce sales, etc.) across both B2B and consumer (with a focus on B2B) as well as deep category experience in SaaS/Point of Sale/Finance/Tech
• The ability to view social not in a vacuum, but rather understanding how it works in concert with other in-market channels. Know how to leverage learnings and signals from programmatic, CTV, SEM, etc, to further inform how we activate socially.
• Hands-on experience in executing, implementing, and optimizing campaigns with a marked focus on LinkedIn, Meta, and Reddit, as well as a strong background in TikTok and Pinterest.
• Experience managing ALL facets of digital advertising campaigns and client relationships, including:
• Campaign strategy, design, trafficking, and optimization
• Audience development and testing strategy
• Placement optimization
• Budget planning
• Ad development – text, static, and video
• A/B test execution (both ads and landing pages)
• Bid management
• Reporting and analysis
• Client meetings and continuous client relationship management
• Offline conversion tracking (Meta/LinkedIn Conversions API, Google OCT, etc.) expeience is a plus
• Experience managing e-commerce campaigns via social media channels is a definite plus, including:
• Catalog management
• Product feed optimization
• Audience segmentation
• Sales and conversion tracking
• Understanding of ad platform creative best practices
• Demonstrable experience with data analysis, data visualization, and presentation
• Experience using web analytic tools (Google Analytics, Omniture, etc.)
• Experience with pixel and tag management tools like Google Tag Manager
• Basic familiarity with marketing, automation, and CRM platforms like Salesforce, Marketo, Zapier, and Pardot
• Amazing project management and communication skills
• High proficiency in the Microsoft Office suite and the ability to quickly learn new software applications
• Zest for managing highly complex advertising accounts for multiple clients
• High level of professionalism, accountability, and personal responsibility
• Ability to travel to client sites and/or conferences on occasion
• Bachelor's Degree in Marketing, Business, or related field
  

What’s In It For You

• Competitive salary.
• Unlimited time-off policy.
• Medical, dental, and vision coverage plus 401(k) matching and Flexible Spending Account (FSA).
• Remotely work for a company that was built for remote work. We've always been remote, and our company's structure, processes, and culture reflect that.
• Work with top-tier clients. We make a point of working with larger, growing brands that interest us. As a result, you get to focus your efforts on a couple of clients who are doing big things.
• Great colleagues who value teamwork, skill, and ability more than fancy rhetoric. You'll have the opportunity to learn from some of our industry's brightest and most supportive people.
  
  

The salary range for this position is $75-$90k/year, DOE.

Interested? If you like what you see, please complete the application below, upload your resume, and provide us with your best cover letter. We actually read them!

Please note that prior to any offer of employment, reference and background checks will be performed.

Closed Loop is an Equal Opportunity Employer.